IS THERE STILL A DIFFERENCE BETWEEN LIVE, WORK, AND PLAY?

As our lives blend together, our spaces need to become more hybrid as well.

IS THERE STILL A DIFFERENCE BETWEEN LIVE, WORK, AND PLAY?

As our lives blend together, our spaces need to become more hybrid as well.

Confidential financial services firm, Whippany, N.J. With on-site amenities such as retail shops, this firm recruited local businesses and operators to create an authentic experience within the campus.

We are living more integrated lives, and the distinction between where we live, work, and play is blurring. Radical convergence has revolutionized our lives and reshaped our “lifestyle” and our “workstyle.” Our Gensler Experience IndexSM research suggests that single-use spaces are giving way to multimodal spaces where people can do multiple activities and have multiple experiences. We’re shopping and socializing at work, and we’re working in hotels, airports, and shopping centers. In response to this new normal, brands are changing their tactics by creating new types of multi-use spaces and next-gen, amenity-rich environments that accommodate our multifaceted lives, meeting us where we are — they’re offering coworking and meeting spaces inside hotels, food and beverage inside retail stores, and retail spaces inside workspaces. Here’s a look at some of the new hybrid experiences that transcend the predictable.

EDUCATION AT WORK
A person cooking in a kitchen.
Nestlé Headquarters, Arlington, Va. The design places Nestlé’s test kitchen suite at the heart of the workplace, allowing staff to tangibly connect to the company’s products.
WELLNESS AT WORK
A group of people sitting at desks in a room with a large screen.
Adobe Hooper, San Francisco. A wellness center offers employees a place to rejuvenate both mind and body through fitness classes, fitness equipment, and a meditation room.
RETAIL AT WORK
A group of people in a building.
Confidential financial services firm, Whippany, N.J. With on-site amenities such as retail shops, this firm recruited local businesses and operators to create an authentic experience within the campus.
COWORKING IN HOTELS
A group of people in a room.
Georgia World Congress Center Hotel, Atlanta. Hilton’s new Signia brand hotel includes both flex and formal meeting space.
RETAIL IN HOTELS
A car parked inside a building.
The Post Oak Hotel at Uptown Houston, Houston. This AAA Five-Diamond hotel includes a two-story Bentley and Rolls-Royce showroom displaying luxurious automobiles that guests can charge to their room.