Beth Novitsky

Brand Design Practice Area Leader, Principal

To her role as Firmwide Practice Area Leader for Brand Design, Beth brings more than 25 years of experience in the areas of brand strategy and graphic design. A Gensler Principal, Beth leads teams in developing programs that include brand strategy and identity design, exhibit design, print communications, signage and wayfinding, retail design, workplace branding and environmental graphics for clients across diverse industries. Beth is a member of both the American Institute of Graphic Arts and the Type Directors Club. She holds a Bachelor of Fine Arts, Graphic Design from Carnegie Mellon University.