Lara Marrero

Retail Practice Area Leader, Senior Associate

Serving as a Firmwide Leader for Gensler’s Retail Practice Area, Lara applies her deep expertise in brand design and marketing to develop a thorough understanding of her retail clients: what drives them as individuals, what makes them loyal, and – ultimately – what turns them into brand advocates. Then she applies her learnings to develop customized strategies that create memorable user experiences across a range of projects, including specialty retail stores, workplaces, hospitality venues and large-scale, mixed-use developments. With an education that spanned advertising, marketing and psychology, Lara has honed her ability to translate complex global consumer trends into understandable, workable and profitable outcomes for her clients. She graduated with a Bachelor of Science in Advertising and a Bachelor of Arts in Psychology from Boston University.