Like other innovative internet businesses, Brooks Bell – creator of testing and optimization solutions that drive online conversion – puts a premium on collaboration. Its new office provides an open environment that supports those collaborations, inspires the firm’s staff and clients, and spotlights its culture. Generous use of glass brings light into the workspace and reduces barriers to collaboration. At the heart of the workplace is a large, open, multipurpose break room used by both staff and clients. The space also accommodates a separate co-working center and startup incubator founded by Brooks Bell’s CEO.