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Cadillac House: Brand Design

New York, New York

At Cadillac House, on the ground floor of the renowned car company’s world headquarters, innovative technology is employed to encourage consumers to think differently about the Cadillac brand and to inspire a creative customer base. The brand’s passion and perspective beyond the automotive realm is brought to life through 72 digital displays that use content pushed via custom generative templates designed to support various types of media. Entirely accessible via a web browser, this approach allows media from existing Cadillac assets (broadcast, still, editorial and product photography) to be used and shared with partners to provide an ever-evolving look inside the brand. The immersive and dynamic space this platform creates easily transforms for events, fashion shows or partner collaborations.