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City of London Vision 2050

London, United Kingdom

The City of London Corporation, which provides local government services for the financial and commercial heart of Britain, engaged Gensler to help in conveying its vision of the city’s future to the general public, especially residents, prospective tenants and developers. To appeal to a broad audience, Gensler designed a printed tabloid newspaper along with a digital version, both comprising a mix of facts, ideas and stories about the city and its future. Bold graphics, custom icons, specially-tuned typography, and generous use of white space help guide, engage and inform readers on a range of issues and opportunities that London will face in the years ahead.