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Connex

Holbrook, New York

Connex is a line of decorative, self-adhesive glass films that provide varying levels of privacy without sacrificing ambient light. Available in nine distinctive patterns, each in a variety of heights and densities, the product can be applied or combined to create unique, custom looks. To market the product line, Gensler developed the brand strategy, naming, identity and marketing collateral, and website for Connex, all with a clean, modern aesthetic that reflects the product and appeals to the design community. Straightforward organization, high-quality photography and a breezy writing style define the innovative brand.