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Burlington, Massachusetts

Keurig’s new flagship store in the Burlington Mall is a showcase for the company’s products, where the company can test new products and interact with its customers in an immersive brand experience. With the sophistication of a high-end boutique, the prototype space invites customers through three unique kitchen spaces, each featuring multiple brew options, interactive touch surfaces and inviting product walls that surround the accessible space. The design’s open floor plan accommodates flexible merchandising as the company’s product mix changes and evolves.