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Munhwa Broadcasting Company (MBC)

Seoul, Korea

Reflecting a new paradigm for Korean commerce, this 150,000-square-meter headquarters is home to four major TV studios, live radio broadcast studios, live-performance spaces, corporate offices, and production and post-production facilities. A 4,000-square-meter plaza, anchoring and connecting the project, is surrounded by retail and restaurants on the first two levels. Radio studios and the entry to the Multi-Purpose Hall are also on the ground floor, with 24-hour spaces such as news stations, production facilities and special-effects studios occupying the floors above. The project’s grand scale and mix of activities result in a vibrant media city.