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The Absolut Spirits Company

New York, New York

Moving downtown from uptown provided Absolut the opportunity to refresh its headquarters’ environment to reflect its bolder and more diverse brand. Through rich material, vibrant color and exquisite detailing, the design captures the company’s core values – creative, bold, stylish, engaging – while also evoking ABSOLUT® VODKA’s Swedish heritage. Public spaces are planned to accommodate “around-the-clock” activity. During “work” hours the two-story stair/bar/gallery space supports internal education, helping employees gain a greater understanding and closer relationship to the brands. After hours, the space functions as a quasi-retail setting becoming an in-house bartender training space, a venue for press events and an entertainment environment for evening product launches.