General Motors Renaissance Center Façade Lighting

General Motors (GM) sought to increase the prominence of its Renaissance Center world headquarters in the heart of downtown Detroit through the incorporation of a new façade lighting design concept. Gensler worked to design a solution that would allow GM the opportunity to promote its diverse marketing strategies and connect with the community with ease and flexibility. State-of-the-art LED displays replaced older GM logo signs, vibrantly highlighting the crowns of the center’s five towers with content and imagery promoting charitable, community, sporting and seasonal events. To complement the five towers display, Gensler developed customizable lighting schematics for the towers’ elevator shafts.