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MasterCard Product Showcase

New York, New York

Highlighting work by the company’s Innovation Lab, the MasterCard Product Showcase allows visitors to interact with the company’s latest technologies. Various environments, ranging from a smart kitchen to a dorm room to a car, are represented through charming black-and-white, mural-size line drawings, creating engaging vignettes in which relevant digital technology is displayed. The vignettes, demonstrating potential client and partner uses, are linked by a “day in the life” storyline to draw visitors through the display. Constructed in segments, the showcase was designed to be easily moved or repositioned as needed.