Insight
Welcome to Viewpoint—the online repository of Gensler industry insights. In sharing our original publications, surveys and white papers, we present new ways of thinking about design's impact on business and society.
We aim to empower our clients and peers, advancing our professions with the intelligence needed to engage the global economy competitively and creatively.
Mixed Use and
the Reimagined City
April 17th 2013
97 Mixed Use and
the Reimagined City
Under the Hood:
Retail
April 17th 2013
98 Under the Hood:
Retail
Talk of
the Town
April 17th 2013
99 Talk of
the Town
Banking on
Experience
April 17th 2013
100 Banking on
Experience
PNC Looks
Beyond LEED
April 17th 2013
101 PNC Looks
Beyond LEED
Only
Connect
April 17th 2013
102 Only
Connect
Leisure &
Lifestyle
April 17th 2013
103 Leisure &
Lifestyle
Saying Fresh
in 120+ Countries
April 17th 2013
104 Saying Fresh
in 120+ Countries
People are
the Core
November 1st 2012
92 People are
the Core
What If a Building
Could Breathe?
November 1st 2012
93 What If a Building
Could Breathe?
The Power of
Design Research
November 1st 2012
94 The Power of
Design Research
Stressed Out
by Openness
November 1st 2012
95 Stressed Out
by Openness
Slow is the
New Fast
November 1st 2012
96 Slow is the
New Fast
Tech Support
April 13th 2012
85 Tech Support
Duke University's
Global Ambitions
April 13th 2012
86 Duke University's
Global Ambitions
A New Place
for Culture
April 13th 2012
87 A New Place
for Culture
Investing in
Urban Open Space
April 13th 2012
88 Investing in
Urban Open Space
Designed for
Wellness
April 13th 2012
89 Designed for
Wellness
Designing
Rehabilitation's Future
April 13th 2012
90 Designing
Rehabilitation's Future
Sports and
the City
September 8th 2011
82 Sports and
the City
The New and
the Renewed
September 8th 2011
83 The New and
the Renewed
Centers of
Experience
September 8th 2011
84 Centers of
Experience
Insurance Sector:
New Challenges Ahead
July 26th 2011
78 Insurance Sector:
New Challenges Ahead
Virtual Me,
Virtual U
July 11th 2011
80 Virtual Me,
Virtual U
High Tech,
High Touch
March 7th 2011
75 High Tech,
High Touch
The World of
Design Research
March 7th 2011
76 The World of
Design Research
Airport Design Evolves
November 1st 2010
67 Airport Design Evolves
What Does Change
Look Like?
November 1st 2010
68 What Does Change
Look Like?
Workplace
Mobility
November 1st 2010
81 Workplace
Mobility
Open-Source
City
July 9th 2010
72 Open-Source
City
Greening
the City
July 9th 2010
73 Greening
the City
Repositioning:
Right for Now
July 9th 2010
74 Repositioning:
Right for Now
Shanghai Tower
Façade Design Process
June 29th 2010
79 Shanghai Tower
Façade Design Process
Post-Occupancy
Green
April 1st 2010
65 Post-Occupancy
Green
Daylighting:
Sustainability Considerations
in Educational Facilties
January 29th 2010
64 Daylighting:
Sustainability Considerations
in Educational Facilties
City College
December 1st 2009
60 City College
Proof of
Concept
December 1st 2009
61 Proof of
Concept
Cities &
Communities
December 1st 2009
62 Cities &
Communities
New Flight
December 1st 2009
63 New Flight
The $100,000
Question
November 1st 2009
58 The $100,000
Question
Applying LEED Principles
to Graphic Design
October 1st 2009
57 Applying LEED Principles
to Graphic Design
Shanghai's Emerging Profile
September 1st 2009
56 Shanghai's Emerging Profile
Greener Space, Better Space
August 1st 2009
55 Greener Space, Better Space
The New
Airport
May 28th 2009
51 The New
Airport
Integrated Delivery:
May 21st 2009
The Gensler Approach
66 Integrated Delivery:
The Office
Evolution
May 1st 2009
54 The Office
Evolution
Repositioning
Hotels
April 23rd 2009
46 Repositioning
Hotels
Meet the
Frugalistas
April 23rd 2009
47 Meet the
Frugalistas
Lots of
Choice
April 23rd 2009
48 Lots of
Choice
Return
Journey
April 23rd 2009
49 Return
Journey
Midcareer
Repositioning
April 23rd 2009
50 Midcareer
Repositioning
Shifting First-Cost
Mentalities
March 1st 2009
43 Shifting First-Cost
Mentalities
Tear Down
This Wall
March 1st 2009
45 Tear Down
This Wall
Working Around
the Water Cooler
February 1st 2009
44 Working Around
the Water Cooler
Recession-Proof
Retailing
November 20th 2008
37 Recession-Proof
Retailing
Excess Office Space:
An Opportunity to
Improve Usage
November 11th 2008
38 Excess Office Space:
An Opportunity to
Improve Usage
The Changing Landscape
of Legal Practice
June 23rd 2008
39 The Changing Landscape
of Legal Practice
What's Next for the
U.S. Workplace?
June 23rd 2008
40 What's Next for the
U.S. Workplace?
Curb
Appeal
June 23rd 2008
41 Curb
Appeal
New Workers,
New Organizations
June 23rd 2008
42 New Workers,
New Organizations
International Trends
in Design and Energy
May 1st 2008
53 International Trends
in Design and Energy
Building a Green
Law Office
May 1st 2008
32 Building a Green
Law Office
No Product
Left Behind
April 1st 2008
52 No Product
Left Behind
A Downtown Worthy
of the World Stage
April 1st 2008
31 A Downtown Worthy
of the World Stage
Keeping It Local:
Green Building in Texas
March 1st 2008
33 Keeping It Local:
Green Building in Texas
Crafting the Master Plan:
A Collaborative Challenge for
Community Colleges
July 10th 2007
6 Crafting the Master Plan:
A Collaborative Challenge for
Community Colleges
The Lure of China
July 9th 2007
3 The Lure of China
A Tale of
Three Cities
May 22nd 2007
25 A Tale of
Three Cities
Greening
China
May 22nd 2007
26 Greening
China
Green
Urbanity
May 22nd 2007
27 Green
Urbanity
Green
Prosperity
May 22nd 2007
28 Green
Prosperity
What's Next
for U.S. Cities?
May 22nd 2007
29 What's Next
for U.S. Cities?
Millennial
Cities
May 22nd 2007
30 Millennial
Cities
The Power of the Group
April 11th 2007
2 The Power of the Group
Media Facilties in Transition: Transforming Your Facilities to Serve Your Transformed Business
April 1st 2007
5 Media Facilties in Transition: Transforming Your Facilities to Serve Your Transformed Business
What the Workplace
Buys You
August 29th 2006
22 What the Workplace
Buys You
When Work
Spreads Out
August 29th 2006
23 When Work
Spreads Out
Embracing
Uncertainty
August 29th 2006
24 Embracing
Uncertainty
The Business
of Hospitality
March 9th 2006
20 The Business
of Hospitality
The Right Mix
March 9th 2006
21 The Right Mix
Getting
There
March 9th 2006
71 Getting
There
What's Next for
Corporate Real Estate?
September 16th 2005
16 What's Next for
Corporate Real Estate?
Catching the
Data Wave
September 16th 2005
17 Catching the
Data Wave
The State of
Office Real Estate
September 16th 2005
18 The State of
Office Real Estate
A Strategic View
of Sustainability
September 16th 2005
19 A Strategic View
of Sustainability
Greening the
Real Estate Portfolio
September 16th 2005
70 Greening the
Real Estate Portfolio
Strategies for the
Intergenerational Workplace
September 5th 2005
10 Strategies for the
Intergenerational Workplace
Redefining
What A School Can Be
February 28th 2005
11 Redefining
What A School Can Be
How and Why
Universities Grow
February 28th 2005
12 How and Why
Universities Grow
What Campuses
Can Teach Us
About Sustainability
February 28th 2005
13 What Campuses
Can Teach Us
About Sustainability
Learning
by Design
February 28th 2005
14 Learning
by Design
How Global Companies
Innovate
February 28th 2005
15 How Global Companies
Innovate
(Day)lighting
the Way
February 28th 2005
69 (Day)lighting
the Way
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About Us
As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.
Download Gensler's Fact Sheet (pdf) for more information regarding the the services we provide, markets we support, our locations and our leadership.
Download "Design Update: The Ritz-Carlton and JW Marriott at L.A. LIVE" (pdf) to learn how L.A.'s sports-entertainment district gets its landmark.