Insight

Welcome to Viewpoint—the online repository of Gensler industry insights. In sharing our original publications, surveys and white papers, we present new ways of thinking about design's impact on business and society.

We aim to empower our clients and peers, advancing our professions with the intelligence needed to engage the global economy competitively and creatively.

Education
Shifts the Frame

October 1st 2013

105 Education
Shifts the Frame

“An atelier where
ideas and tech mix”

October 1st 2013

106 “An atelier where
ideas and tech mix”

“Nobody else has
built one of these”

October 1st 2013

107 “Nobody else has
built one of these”

The Social Art
of Staying Well

October 1st 2013

108 The Social Art
of Staying Well

Airports of the
Near Future

October 1st 2013

109 Airports of the
Near Future

Aiming for
Net Zero

October 1st 2013

110 Aiming for
Net Zero

The Town Square
Reimagined

October 1st 2013

111 The Town Square
Reimagined

Dialogue 24:
News + Views

October 1st 2013

112 Dialogue 24:
News + Views

Mixed Use and
the Reimagined City

April 17th 2013

97 Mixed Use and
the Reimagined City

Under the Hood:
Retail

April 17th 2013

98 Under the Hood:
Retail

Talk of
the Town

April 17th 2013

99 Talk of
the Town

Banking on
Experience

April 17th 2013

100 Banking on
Experience

PNC Looks
Beyond LEED

April 17th 2013

101 PNC Looks
Beyond LEED

Only
Connect

April 17th 2013

102 Only
Connect

Leisure &
Lifestyle

April 17th 2013

103 Leisure &
Lifestyle

Saying Fresh
in 120+ Countries

April 17th 2013

104 Saying Fresh
in 120+ Countries

People are
the Core

November 1st 2012

92 People are
the Core

What If a Building
Could Breathe?

November 1st 2012

93 What If a Building
Could Breathe?

The Power of
Design Research

November 1st 2012

94 The Power of
Design Research

Stressed Out
by Openness

November 1st 2012

95 Stressed Out
by Openness

Slow is the
New Fast

November 1st 2012

96 Slow is the
New Fast

Tech Support

April 13th 2012

85 Tech Support

Duke University's
Global Ambitions

April 13th 2012

86 Duke University's
Global Ambitions

A New Place
for Culture

April 13th 2012

87 A New Place
for Culture

Investing in
Urban Open Space

April 13th 2012

88 Investing in
Urban Open Space

Designed for
Wellness

April 13th 2012

89 Designed for
Wellness

Designing
Rehabilitation's Future

April 13th 2012

90 Designing
Rehabilitation's Future

Sports and
the City

September 8th 2011

82 Sports and
the City

The New and
the Renewed

September 8th 2011

83 The New and
the Renewed

Centers of
Experience

September 8th 2011

84 Centers of
Experience

Insurance Sector:
New Challenges Ahead

July 26th 2011

78 Insurance Sector:
New Challenges Ahead

Virtual Me,
Virtual U

July 11th 2011

80 Virtual Me,
Virtual U

High Tech,
High Touch

March 7th 2011

75 High Tech,
High Touch

The World of
Design Research

March 7th 2011

76 The World of
Design Research

Airport Design Evolves

November 1st 2010

67 Airport Design Evolves

What Does Change
Look Like?

November 1st 2010

68 What Does Change
Look Like?

Workplace
Mobility

November 1st 2010

81 Workplace
Mobility

Open-Source
City

July 9th 2010

72 Open-Source
City

Greening
the City

July 9th 2010

73 Greening
the City

Repositioning:
Right for Now

July 9th 2010

74 Repositioning:
Right for Now

Shanghai Tower
Façade Design Process

June 29th 2010

79 Shanghai Tower
Façade Design Process

Post-Occupancy
Green

April 1st 2010

65 Post-Occupancy
Green

Daylighting:
Sustainability Considerations
in Educational Facilties

January 29th 2010

64 Daylighting:
Sustainability Considerations
in Educational Facilties

City College

December 1st 2009

60 City College

Proof of
Concept

December 1st 2009

61 Proof of
Concept

Cities & 
Communities

December 1st 2009

62 Cities & 
Communities

New Flight

December 1st 2009

63 New Flight

The $100,000
Question

November 1st 2009

58 The $100,000
Question

Applying LEED Principles
to Graphic Design

October 1st 2009

57 Applying LEED Principles
to Graphic Design

Shanghai's Emerging Profile

September 1st 2009

56 Shanghai's Emerging Profile

Greener Space, Better Space

August 1st 2009

55 Greener Space, Better Space

The New
Airport

May 28th 2009

51 The New
Airport

Integrated Delivery:

May 21st 2009

The Gensler Approach

66 Integrated Delivery:

The Office
Evolution

May 1st 2009

54 The Office
Evolution

Repositioning
Hotels

April 23rd 2009

46 Repositioning
Hotels

Meet the
Frugalistas

April 23rd 2009

47 Meet the
Frugalistas

Lots of
Choice

April 23rd 2009

48 Lots of
Choice

Return
Journey

April 23rd 2009

49 Return
Journey

Midcareer
Repositioning

April 23rd 2009

50 Midcareer
Repositioning

Shifting First-Cost
Mentalities

March 1st 2009

43 Shifting First-Cost
Mentalities

Tear Down
This Wall

March 1st 2009

45 Tear Down
This Wall

Working Around
the Water Cooler

February 1st 2009

44 Working Around
the Water Cooler

Recession-Proof
Retailing

November 20th 2008

37 Recession-Proof
Retailing

Excess Office Space:
An Opportunity to
Improve Usage

November 11th 2008

38 Excess Office Space:
An Opportunity to
Improve Usage

The Changing Landscape 
of Legal Practice

June 23rd 2008

39 The Changing Landscape 
of Legal Practice

What's Next for the
U.S. Workplace?

June 23rd 2008

40 What's Next for the
U.S. Workplace?

Curb
Appeal

June 23rd 2008

41 Curb
Appeal

New Workers,
New Organizations

June 23rd 2008

42 New Workers,
New Organizations

International Trends
in Design and Energy

May 1st 2008

53 International Trends
in Design and Energy

Building a Green
Law Office

May 1st 2008

32 Building a Green
Law Office

No Product 
Left Behind

April 1st 2008

52 No Product 
Left Behind

A Downtown Worthy
of the World Stage

April 1st 2008

31 A Downtown Worthy
of the World Stage

Keeping It Local:
Green Building in Texas

March 1st 2008

33 Keeping It Local:
Green Building in Texas

Crafting the Master Plan:
A Collaborative Challenge for
Community Colleges

July 10th 2007

6 Crafting the Master Plan:
A Collaborative Challenge for
Community Colleges

The Lure of China

July 9th 2007

3 The Lure of China

A Tale of 
Three Cities

May 22nd 2007

25 A Tale of 
Three Cities

Greening 
China

May 22nd 2007

26 Greening 
China

Green 
Urbanity

May 22nd 2007

27 Green 
Urbanity

Green 
Prosperity

May 22nd 2007

28 Green 
Prosperity

What's Next 
for U.S. Cities?

May 22nd 2007

29 What's Next 
for U.S. Cities?

Millennial 
Cities

May 22nd 2007

30 Millennial 
Cities

The Power of the Group

April 11th 2007

2 The Power of the Group

Media Facilties in Transition: Transforming Your Facilities to Serve Your Transformed Business

April 1st 2007

5 Media Facilties in Transition: Transforming Your Facilities to Serve Your Transformed Business

What the Workplace 
Buys You

August 29th 2006

22 What the Workplace 
Buys You

When Work 
Spreads Out

August 29th 2006

23 When Work 
Spreads Out

Embracing 
Uncertainty

August 29th 2006

24 Embracing 
Uncertainty

The Business 
of Hospitality

March 9th 2006

20 The Business 
of Hospitality

The Right Mix

March 9th 2006

21 The Right Mix

Getting
There

March 9th 2006

71 Getting
There

What's Next for 
Corporate Real Estate?

September 16th 2005

16 What's Next for 
Corporate Real Estate?

Catching the 
Data Wave

September 16th 2005

17 Catching the 
Data Wave

The State of 
Office Real Estate

September 16th 2005

18 The State of 
Office Real Estate

A Strategic View 
of Sustainability

September 16th 2005

19 A Strategic View 
of Sustainability

Greening the
Real Estate Portfolio

September 16th 2005

70 Greening the
Real Estate Portfolio

Strategies for the
Intergenerational Workplace

September 5th 2005

10 Strategies for the
Intergenerational Workplace

Redefining
What A School Can Be

February 28th 2005

11 Redefining
What A School Can Be

How and Why 
Universities Grow

February 28th 2005

12 How and Why 
Universities Grow

What Campuses
Can Teach Us
About Sustainability

February 28th 2005

13 What Campuses
Can Teach Us
About Sustainability

Learning 
by Design

February 28th 2005

14 Learning 
by Design

How Global Companies 
Innovate

February 28th 2005

15 How Global Companies 
Innovate

(Day)lighting
the Way

February 28th 2005

69 (Day)lighting
the Way

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About Us
As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.

 

Download Gensler's Fact Sheet (pdf) for more information regarding the the services we provide, markets we support, our locations and our leadership.

 

Download "Design Update: The Ritz-Carlton and JW Marriott at L.A. LIVE" (pdf) to learn how L.A.'s sports-entertainment district gets its landmark.