WEBINAR:
MAGNETIZING PEOPLE & PLACES THROUGH THE POWER OF BRAND

In today’s dynamic business landscape, the ability to create meaningful connections, attract the right stakeholders, and drive real value is more crucial than ever. Gensler’s Global Brand Design Leaders Amy Bixler and Janice Cavaliere delve into a conversation with Gensler industry leaders about the power of brand strategy and storytelling to:

  • Create a greater sense of connection and purpose
  • Attract the right people, businesses, and investors
  • Drive value through narratives that matter

Hear from Gensler’s leaders in entertainment, mixed use, retail, sports, and design experience — Global Entertainment Leader Bob Weis, Global Mixed Use Leader J.F. Finn, III, Global Retail & Consumer Experience Leader Lara Marrero, Sports Design Director Kristin Byrd, Global Design Experience Leader Lauren Adams, and Gensler Baltimore Co-Managing Director Vaki Mawema — about the trends driving engagement and strategies for developing brands and destinations that people feel compelled to return to.

Watch the webinar and contact us to learn more.

PANELISTS
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Full Bio
Bob Weis
Bob leads Global Entertainment for Gensler. As former President of Walt Disney Imagineering, Bob brings more than 30 years of experience in pioneering large-scale groundbreaking and story-driven experiences. In leading Entertainment at Gensler, he further expands the firm’s ability to drive design innovation that meaningfully shapes the human experience. Contact him at .
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J.F. Finn, III
J.F. is a global leader in Gensler’s Mixed Use & Retail Centers practice. He has devoted more than 35 years of professional experience to the leadership of large-scale, multidisciplinary projects that combine long-range vision with conscientious adherence to client goals and objectives. His extensive portfolio ranges from community master plans and transit facilities to international resorts and mixed-use developments. J.F. is based in Los Angeles. Contact him at .
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Kristin Byrd
Kristin is a registered architect and a Design Director for Gensler’s Sports practice. She has more than 20 years of experience and a broad range of knowledge of different project types, with sports at the forefront. With a keen eye for blending functionality and aesthetics, Kristin designs sports projects with a focus on performance, athletic experience, and balance. She is based in Austin. Contact her at .
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Lara Marrero
Lara is a Principal, Strategy Director, and Global Retail & Consumer Experience Leader at Gensler with over 20 years of experience spanning retail, hospitality, and lifestyle and entertainment experiences. She translates complex global consumer trends into innovative and powerful strategies that generate engagement between brands, places, and people. Lara is based in London. Contact her at .
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Lauren Adams
Lauren is the Creative Director for Gensler’s Northeast region who oversees the creative output across the region’s four offices, enhancing the impactful ideas, innovative strategies, and human-centric experience design that defines Gensler’s work. She focuses on understanding consumers as a means to create meaningful brand engagements through experience design, service design, programming, and the built environment. Lauren is based in New York. Contact her at .
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Vaki Mawema
As Co-Managing Director of Gensler Baltimore, Vaki has created a team-based design culture that embodies creative passion, innovation, and rigor. He is well-known within the commercial real estate industry as an expert and thought leader in retail center and mixed-use design as well as business leadership. Contact him at .
MODERATORS
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Amy Bixler
Amy is a studio director and global leader in Gensler’s Brand Design practice. Her work, which ranges from retail to hospitality, workplace to community, blends strategy, graphic design, and digital communication with interior design and architecture to create unforgettable brand experiences. Amy is based in Atlanta. Contact her at .
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Janice Cavaliere
Janice is a design director and global leader of Gensler’s Brand Design practice, focused on developing experiences and telling stories that make meaningful connections between people and places. Her work spans a wide range of projects including strategy, brand positioning, corporate identities, communications, websites, retail experiences, and branded workspaces for clients globally. Janice is based in San Francisco. Contact her at .