Immersive & Experiential
The demand for in-person interactions and tangible encounters continues to define the entertainment landscape with immersive and experiential experiences.
What’s Next
Museums become more interactive, unscripted, and immersive. New kinds of analog and digital exhibitions allow visitors to discover their own journeys through a space.
A group of people on a stage.
Cultural organizations lure immersive art and performance shows. Arts and cultural organizations redesign their venues to accommodate experimental formats and lure new audiences.
Media companies capitalize on in-person experiences with new venues. Investments increase in eSports arenas, movie theaters, and other live audience venues.
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Gensler explores architecture and design trends in Design Forecast 2025.
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Conversions+™ by Gensler
Determine if an office building is a candidate for residential conversion.
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