Entertainment

We place storytelling at the forefront of world-class design to craft meaningful experiences. Our team creates destinations that inspire connection, spark emotion, and invite people in.
Whether it’s a unique theatrical production, an interactive art installation, or a transformative event, people are increasingly seeking out opportunities that transport them and provide memorable moments.
—Ann Morrow Johnson, Entertainment leader
Designing Experience Through Narrative
Memorable experiences authentically cultivate community and emotional impact. We partner with clients to imagine, design, and deliver environments where every detail tells a story, and every moment becomes a memory worth sharing.

ENVISION

We collaborate as creative and strategic partners to chart each unique path toward an immersive destination. Our process blends strategic insight with environmental storytelling to bring ideas into focus, building worlds that invite participation and create lasting impressions.

  • Narrative Development & Worldbuilding
  • Creative Direction
  • Experience Strategy
  • Strategic Consulting

DESIGN

We design destinations, connecting people through a defined sense of place. Our narrative-driven approach integrates architecture, interiors, interaction, and multi-sensory design into cohesive, memorable experiences.

  • Concept Design
  • Interior & Architectural Design
  • Program Development
  • Production Design & Show Writing
  • Technology Integrations & Brand Experience

CREATE

From concept to opening, and beyond, we are architects of stories in the physical world. Our team oversees every detail, ensuring designs are delivered with authenticity, operational excellence, and measurable business results.

  • Construction & Creative Oversight
  • Rollout Strategy
  • Operationalization Plans
  • Ongoing Programming & Content Support
INSIGHTS

Immersive wellness and multisensory hotels energize the industry.

As entertainment and hospitality continue to blend, experiences such as immersive spas, multisensory yoga retreats, and story-driven hotel stays will captivate guests with a time, place, feeling, or narrative that transports them beyond the everyday.

 

Cultural organizations lure immersive art and performance shows.

To appeal to new audiences and ensure lasting relevance and long-term economic health, arts and cultural organizations will redesign their venues to accommodate experimental formats.

 

New investors transform distressed properties into experiential destinations.

As traditional owners default on properties, a new class of owners, such as banks, public investment funds, and real estate investment trusts (REITs), will convert distressed assets into immersive retail stores, experiential resorts, and other types of entertainment destinations.

Mexico City Day Zero project rendering
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 33 of Gensler’s practices to help clients prepare for transformational times.
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ENTERTAINMENT LEADERSHIP
NEWS