Entertainment

Pavillon Notre-Dame

Fifth + Broadway

“GameXPloration” at Saint Louis Science Center

Walt Disney World Swan Reserve

The Egyptian Theatre

AKC Museum of the Dog: Experience Design

American Dream

Jackie Robinson Museum

The View at The Palm

Atari Hotels

Traffic Museum
Experiences Come In Many Sizes
We make experiences matter, no matter the scale. From pop-up events to urban-scale construction, Gensler Entertainment delivers meaning at scales both intimate and grand, in experiences both temporary and permanent. There’s no such thing as too early or too late, too small or too big. Let’s build your story together.
We Enter Stories At Any Chapter
From concept through rope drop, we are creators of experiences, of places, of new businesses, and of original ideas. From the earliest spark of an idea to complete design packages and comprehensive execution teams, Gensler Entertainment tailors our services and approach to match our client’s story.
An Integrated Mindset
Guests don’t distinguish between lines of business when they think about good experience. And neither do we. When partnering with clients, we bring an integrated approach, gathering experts across multiple disciplines and with varied sets of expertise, to cast a unique team that can reach beyond traditional categories and create exceptional and unprecedented experiences.
Let’s Build Your Story Together
We manifest our clients’ stories in the physical world by centering the points of view of the guests going through the space or experience. We keep that intent as a beacon through every step of design and execution, for a final result that is personal, authentic, and meaningful. That’s how we create projects with lasting impact.

What Do Consumers Want? Gensler’s U.S. Consumer Experience Report Uncovers Key Insights

U.S. Consumer Experience Report 2024

Trends to Watch: The Future of Entertainment in the Built Environment

Designing for the Future of Theater and Immersive Entertainment

Realizing Virsona’s Vision for Interactive, Community-Driven Gaming Spaces

How Immersive Food and Beverage Experiences Are Redefining Hospitality

Using Narrative Design and Local Context to Create Authentic and Memorable Hospitality Experiences

The Power of Trust in Experiential Design

The 5 Attributes That Define an Immersive Experience

Designing with Intention: Creating Emotional Connections Through Immersive Experiences

Designing for Place and Purpose in the Metaverse

Using Experience Strategy to Design What People Truly Want

What Makes a Great Retail Experience? Community, Connection, and Exhibition

From Stores to Stories: Immersive Experience and the Future of Retail

Magnetizing People & Places Through the Power of Brand
Immersive wellness and multisensory hotels energize the industry.
As entertainment and hospitality continue to blend, experiences such as immersive spas, multisensory yoga retreats, and story-driven hotel stays will captivate guests with a time, place, feeling, or narrative that transports them beyond the everyday.
Cultural organizations lure immersive art and performance shows.
To appeal to new audiences and ensure lasting relevance and long-term economic health, arts and cultural organizations will redesign their venues to accommodate experimental formats.
New investors transform distressed properties into experiential destinations.
As traditional owners default on properties, a new class of owners, such as banks, public investment funds, and real estate investment trusts (REITs), will convert distressed assets into immersive retail stores, experiential resorts, and other types of entertainment destinations.


Lexi Barry

Ann Morrow Johnson

Greg Ashton

Gensler Entertainment Leader Ann Morrow Johnson Joins The Immersive Experience Institute Board

Gensler Entertainment Leader Ann Morrow Johnson Recognized as a Power 10 on Blooloop’s 2024 List of 50 Immersive Influencers

Business Insider Profiled Gensler Entertainment Leader Ann Morrow Johnson

Entertainment Leader Bob Weis’s NeoCon 2024 Opening Keynote Highlights the Importance of “Injecting Magic into CRE”

Former Walt Disney Imagineer Ann Morrow Johnson Joins Gensler

NeoCon Featured a Podcast With Entertainment Leader Bob Weis on The Power of Storytelling

Ann Morrow Johnson, AIA Joins Gensler

Entertainment Leader Bob Weis Shares Why Themed Experiences Are Taking on “New Relevance” Across Sectors

Bob Weis and Andy Cohen Discuss the Power of Storytelling to Connect People to Places

How Jidu’s Experience Center Is Disrupting the Auto Industry

Jidu Experience Center is a Hybrid Physical-Digital Brand Building Experience

The New York Mets Are Reshaping Citi Field and Enhancing the Fan Experience With a Design by Gensler

The Gensler-Designed NBA Store Berlin Creates a 360 Product and Brand Experience

Bob Weis Discusses His New Role Leading Entertainment at Gensler and Alternative Career Paths for Architects

Gensler’s Hiring of Bob Weis Spotlights the Importance of Experiential Design
