Mixed Use & Retail Centers

We design amenity-rich, mixed-use destinations and retail centers that foster shared experiences and community. As vibrant social hubs, these integrated mixed-use developments can connect people and experiences and breathe new life into cities.
Mixed use is recalibrating the urban experience by bringing together the robust attributes of commerce, culture, and leisure in a way that reflects the community’s values.
—David Glover, Mixed Use & Retail Centers leader
INSIGHTS

Experience and emotional impact define mixed-use success.

Mixed-use projects are more durable and resilient when they resonate emotionally. Vibrant plazas and walkable streets inspire awe, joy, and connection, turning everyday environments into destinations people remember.

 

Public space is a key strategy for growth.

By treating plazas, alleys, and courtyards in a mixed-use project as programmable stages, developers attract visitors and increase revenue in adjacent retail, hospitality, and residential developments.

 

Mixed use must be hyperlocal, or it’s forgettable.

In a world where “mixed use” is everywhere, the projects that stand out are those that feel deeply rooted in place. Developers who localize their design, experience, and cultural references create magnetic environments that people actually care about.

A group of people walking around a building with a large courtyard.
Design Forecast identifies the trends and design strategies shaping the future of the built environment. With strategic advice, research, and projects from all 33 of Gensler’s practice areas, we help clients elevate the human experience in cities around the world.
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MIXED USE & RETAIL CENTERS LEADERSHIP
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