Digital Experience Design

University of Texas at Austin, Moody Center

AT&T Discovery District

Verizon Innovation Center

Jackie Robinson Museum

TK Elevator North America Regional Business Support Center

AKC Museum of the Dog: Experience Design

Jidu Experience Center

Kayanee

Xandr Headquarters

Atari Hotels

Verizon Innovation Center Customer Experience Strategy

Traxys Headquarters
Experience Strategy
Rooted in a human-centered approach to design, Experience Strategy leverages qualitative and quantitative research to develop actionable insights and plan workstreams to achieve business goals. We distill and transform complex inputs into purposeful ideas and storylines to fuel creativity and business value.
Digital Masterplanning
Our Digital Masterplans address technology needs across your portfolio and projects in order to create a cohesive vision for your space. By identifying and defining an ecosystem of digital touchpoints, we form a holistic view of your experience landscape while mapping opportunities.
Connected Environments
We depend on ubiquitous connectivity, touchless solutions, mobile access, and data intelligence to enable seamless digital experiences. Our Connected Experiences team guides the process of defining user expectations for your space and understanding the technology landscape to support design decisions to achieve goals.
Digital Placemaking
Digital Placemaking enriches the connection between people and their environments by delivering immersive experiences and memorable interactions with architecture. Shared experiences deepen and increase in value as our evolving set of tools enable us to live, work, and play in new ways.
Content Production
Rich, dynamic content is essential to memorable storytelling and it’s the message that gives a medium its value. Our Content Production Studio delivers a full suite of capabilities, including narrative, interactive, ambient, dynamic, and mixed-reality content development.
Software Solutions
We deliver experience-focused software for the unique needs of the built environment. From streetscapes and plazas to dramatic entrances and thriving workplaces, we create software-enabled environments that seamlessly integrate visual, audio, and interactive elements within a single, dynamic platform.
Support & Maintenance
We create resilient and sustainable experiences by providing expert design and technical support, training operations staff to manage the system, and proactively monitoring and maintaining digital experiences to prevent issues. We update digital experiences by adding fresh content and functionality.

Designing for the Future of Theater and Immersive Entertainment

Realizing Virsona’s Vision for Interactive, Community-Driven Gaming Spaces

How Immersive Food and Beverage Experiences Are Redefining Hospitality

Reimagining Digital as an Enhanced Building Material

Redefining the Workplace for a New Era of Productivity and Engagement

What Spa and Wellness Spaces Can Teach Us About Transforming Behavior

Beyond The Kiosk: Designing Digital Experiences for the Urban Streetscape

Beyond the Screen: Exploring the World of Museums and Experiential Technology

Worldbuilding: Creating Transformative Experiences With Narrative Design

How Technology Is Redefining the Fan Experience at Sports and Music Venues

Designing with Intention: Creating Emotional Connections Through Immersive Experiences

The Future of Workplace Experience Is Here: How AI Is Transforming Spaces

How the Tech-Enabled Workplace Can Create Better Hybrid Experiences

Driving Sustainability Through Digital Experience Design

How Customer Experience Centers Unify Spatial and Digital Branding
Generative AI elevates immersive brand storytelling.
Companies will leverage AI to gather user interactions and other real-time insights to create personalized and novel streams of generative art, soundscapes, motion graphics, and other digital experiences.
The wellness industry activates technology for better health.
Immersive spas and responsive zen rooms will use tech-based activations such as sound baths and digital biophilic content to counteract burnout, isolation, and anxiety for clients.
Digital-physical blended experiences become more seamless and sophisticated.
All types of spaces, from workplaces to airports, will use advanced tools for communication, personalization, and real-time analytics to unify the digital with the physical and create customized visitor journeys.


Robert Bischoff

Emilie Baltz

Greg Gallimore

Justin Rankin

Robbie Robertson

Daichi Amano

Gabby Shawcross

Eran Sharon

David Glicksman

Steve Woods

Jordan Parsons

Ryan Rowlett

Gensler DXD Leader Emilie Baltz Recognized on Blooloop’s 2024 List of 50 Museum Influencers

How Companies Are Offering Flexibility With the ‘Place of Work’ Being Just One Part of the Equation

Why Neurodiverse Design Is Key to Modern Office Design

Gensler Designs Wayfair’s First Large-Format Store in Chicago

How Camera Angles, Lighting, and Filmmaking Techniques Can Help Make Hybrid Meetings More Equitable

Greg Gallimore on Integrating Design and Technology for Hybrid Work Through Conference Room Lighting

DXD’s Nick Hubbard Led a SXSW Panel on “The Five Steps to Immersive Engagement”

The Newly Opened Jackie Robinson Museum Focuses on Citizenship and Humanity At Large

The Jackie Robinson Museum Celebrates the Athlete’s Legacy

The Moody Center Wows Visitors With Ambient Visuals Across a 66-Foot-Wide LED Video Wall
The Globe Sculpture at the AT&T Discovery District Is Shortlisted as a Finalist for the 2022 AV Awards Corporate Project of the Year

The New Jackie Robinson Museum Will Celebrate His Civil Rights Work and Baseball Legacy

AT&T Discovery District Is Recognized as a 2022 ULI Americas Awards for Excellence Finalist

The AT&T Discovery District is a “Network of Connected Experiences”

AT&T Discovery District Blurs the Boundaries Between the Physical and Digital Realms
