Digital Experience Design

Our practice connects physical with digital, delivering holistic strategies and integrated designs for the built environment. We partner with clients and collaborate across disciplines to create experiences unparalleled in their immersion and impact. Learn more at dxd.gensler.com.
Every brand wants their signature place, localized to their market, brought to life in really big and immersive ways.
—Rob Bischoff, Digital Experience Design leader
Client Services
We create transformative experiences for our clients and their constituents.

Experience Strategy

Rooted in a human-centered approach to design, Experience Strategy leverages qualitative and quantitative research to develop actionable insights and plan workstreams to achieve business goals. We distill and transform complex inputs into purposeful ideas and storylines to fuel creativity and business value.

Digital Masterplanning

Our Digital Masterplans address technology needs across your portfolio and projects in order to create a cohesive vision for your space. By identifying and defining an ecosystem of digital touchpoints, we form a holistic view of your experience landscape while mapping opportunities.

Connected Environments

We depend on ubiquitous connectivity, touchless solutions, mobile access, and data intelligence to enable seamless digital experiences. Our Connected Experiences team guides the process of defining user expectations for your space and understanding the technology landscape to support design decisions to achieve goals.

Digital Placemaking

Digital Placemaking enriches the connection between people and their environments by delivering immersive experiences and memorable interactions with architecture. Shared experiences deepen and increase in value as our evolving set of tools enable us to live, work, and play in new ways.

Content Production

Rich, dynamic content is essential to memorable storytelling and it’s the message that gives a medium its value. Our Content Production Studio delivers a full suite of capabilities, including narrative, interactive, ambient, dynamic, and mixed-reality content development.

Software Solutions

We deliver experience-focused software for the unique needs of the built environment. From streetscapes and plazas to dramatic entrances and thriving workplaces, we create software-enabled environments that seamlessly integrate visual, audio, and interactive elements within a single, dynamic platform.

Support & Maintenance

We create resilient and sustainable experiences by providing expert design and technical support, training operations staff to manage the system, and proactively monitoring and maintaining digital experiences to prevent issues. We update digital experiences by adding fresh content and functionality.

INSIGHTS

Digital experience design turns brands into living stories.

Brands transform physical environments into immersive storytelling platforms. Customer experience centers, both public and private, use interactive media and localized content to create emotionally resonant, culturally attuned experiences that evolve with the audience.

 

The workplace enters a new era of intelligence.

Sensing technology has advanced enough to generate and respond to real-time data, allowing designers to transform buildings into “living labs” — fluid, ever-evolving spaces that learn and grow alongside their occupants. In the workplace, built-in tech can recognize the habits and preferences of individuals to enhance comfort, increase productivity, and quickly personalize spaces.

 

Technology extends the boundaries of care.

Digital systems transform care delivery, enabling hyper-personalized experiences that respond to each patient’s physical and emotional needs. Real-time data connects patients and providers before, during, and after visits, creating compassionate, anticipatory care that extends wellness beyond place. From curbside wheelchair delivery to systems that protect vulnerable patients, the fusion of digital and physical design enables providers to care more deeply and intelligently.

Mexico City Day Zero project rendering
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 33 of Gensler’s practices to help clients prepare for transformational times.
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DIGITAL EXPERIENCE DESIGN LEADERSHIP
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