Digital Experience Design

Our practice connects physical with digital, delivering holistic strategies and integrated designs for the built environment. We partner with clients and collaborate across disciplines to create experiences unparalleled in their immersion and impact. Learn more at
Architecture is more than geometry. It’s about experiences. And digital technologies have become so pervasive in our lives that buildings need to be designed as multisensory ecosystems with a digital-first mindset.
—Hans Neubert, Digital Experience Design leader
Client Services
We create transformative experiences for our clients and their constituents.

Experience Strategy

Rooted in a human-centered approach to design, Experience Strategy leverages qualitative and quantitative research to develop actionable insights and plan workstreams to achieve business goals. We distill and transform complex inputs into purposeful ideas and storylines to fuel creativity and business value.

Digital Masterplanning

Our Digital Masterplans address technology needs across your portfolio and projects in order to create a cohesive vision for your space. By identifying and defining an ecosystem of digital touchpoints, we form a holistic view of your experience landscape while mapping opportunities.

Connected Environments

We depend on ubiquitous connectivity, touchless solutions, mobile access, and data intelligence to enable seamless digital experiences. Our Connected Experiences team guides the process of defining user expectations for your space and understanding the technology landscape to support design decisions to achieve goals.

Digital Placemaking

Digital Placemaking enriches the connection between people and their environments by delivering immersive experiences and memorable interactions with architecture. Shared experiences deepen and increase in value as our evolving set of tools enable us to live, work, and play in new ways.

Content Production

Rich, dynamic content is essential to memorable storytelling and it’s the message that gives a medium its value. Our Content Production Studio delivers a full suite of capabilities, including narrative, interactive, ambient, dynamic, and mixed-reality content development.

Software Solutions

We deliver experience-focused software for the unique needs of the built environment. From streetscapes and plazas to dramatic entrances and thriving workplaces, we create software-enabled environments that seamlessly integrate visual, audio, and interactive elements within a single, dynamic platform.

Support & Maintenance

We create resilient and sustainable experiences by providing expert design and technical support, training operations staff to manage the system, and proactively monitoring and maintaining digital experiences to prevent issues. We update digital experiences by adding fresh content and functionality.


The digital user journey is redefining architecture and master planning.

Technology has traditionally entered architectural design projects far too late in the process, but innovative executives are flipping that script. By adding the digital user journey into the heart of the planning process, digital master planning is addressing true multichannel user engagement while identifying opportunities before real estate decisions are finalized.


Industry 4.0 will bring rapid changes to technology, process, and manufacturing.

Embedded automation, AI, and robotics are blending our physical and digital worlds. Leaders are investing in advanced planning and prototyping to better understand how customers and employees will engage with these technologies. Live data and analytics will enable them to track performance and gather end-user feedback in real time to continuously improve performance.


Environmental psychology will inform the next chapter of digital content.

Digital content can profoundly shape how people feel about places and spaces. The next wave of immersive digital experiences will draw upon emerging research to achieve more purposeful and nuanced effects, particularly in public-facing areas and culturally significant institutions.

C-Suite and Digital Transformation Management
McKinsey, CIO, Futurum
3 pie charts showing % of C-suite involved in DX and technology
A person walking in front of a large white building.
Design Forecast 2023
10 Meta Trends That Will Transform the Future of Cities
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 29 of Gensler's practices to help clients prepare for transformational times.