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AT&T Discovery District

Dallas, Texas

The AT&T Discovery District is a dramatic transformation of the company’s global headquarters into a first-ever, seamlessly integrated immersive, mixed-use destination – an urban campus that includes restaurants, retail, offices, and free public Wi-Fi. The design strategy of the District showcases diverse elements of art, unparalleled media architecture, a matrix of digital platforms, and retail and dining, adding to its public attraction and energy level. What makes the AT&T Discovery District so unique, is that, rather than occupying new construction on empty land, it is a catalytic redevelopment that allows for new possibilities in Dallas’ downtown core. The architecture, interiors, and immersive visual, sound, and lighting experiences blur the boundaries between physical and digital, creating an active, dynamic space that fosters new and ongoing connections between employees, visitors, and the community.