Willis Tower Repositioning
Chicago, Illinois

Repositioning an American Icon

A new design for the base of Willis Tower turned unused spaces into a collection of mixed-use amenities and street life that revived the iconic building and its surrounding neighborhood.
HIGHLIGHTS
  • 460,000-Square-Foot Renovation
  • 14,000-Square-Foot Food Court
  • Wall Art by Olafur Eliasson Made of 1,963 Meta Tiles
  • 2023 AIA National Interior Architecture Award
  • 2022 AIA Chicago Design Excellence Award
  • 2022 Architizer Popular Choice Award
A building with a courtyard and a large courtyard with a large lawn.
Challenge

Aging buildings that lack access to conveniences and amenities in and around the structure are contributing to the emptying out of central business districts across the world. As a result, there’s a widespread effort to reinvent these spaces and their surrounding neighborhoods with more mixed-use options and variety. Willis Tower, an iconic building previously known as Sears Tower, had been confronting these challenges for years and wanted to recapture its place as the vibrant heart of Chicago’s urban core.

Solution

Despite having numerous office tenants and the Skydeck, a popular attraction, Willis Tower felt isolated. People were not spending extended time in or around the building. Gensler studied how people used the existing spaces and leveraged that data to inform a design that could recapture the city’s attention. That includes a reimagined base to connect Chicagoans and visitors to five levels of retail, dining, shopping, and immersive entertainment, and a streetscape that creates community for more than just the building’s tenants.

Impact

From street to sky, Willis Tower dissolves the borders between work and life through an ecosystem of dynamic activity. The building is now better connected to Chicago with a design that activates previously underutilized spaces and creates unique areas for discovery and engagement. With the addition of a market, food hall, retail, co-working space, public art installation, and a roof deck, the building has become the centerpiece of a bustling neighborhood and a model for how to reinvent aging buildings around the country.

A man and woman sitting on a bench in front of a group of people.
A large building with a large colorful design.
People walking up stairs.
A building with a large glass ceiling.
People walking in a building.
A large building with glass walls and people walking around.
A large building with a staircase.
A group of people sitting in a room with a large glass ceiling.
A person walking in a room.
A group of people in a large room with tables and chairs.
A group of people sitting in a room with a large window.
People sitting at tables in a restaurant.
Areas of Expertise
Recognition
Related Work
Further Reading
Interested in working with us?