Brand Design
We leverage our market insights and knowledge of human behavior as a platform to create experiences that integrate service, brand, physical space, and creative technologies — for a solution that is both authentic and grounded in strategy.
Our integrated teams bring together diverse areas of expertise, from strategy to physical, digital, and visual communications design. The result: rich and dynamic experiences that inspire and engage.
- Brand Strategy
- Brand Identity Development
- Experiential Graphic Design
- Signage + Wayfinding
- Multimedia Communication

Jackie Robinson Museum

The Coca-Cola Company Central Reception Building Brand Design

Perfect Day at CocoCay

Chick-fil-A Campus Brand

Oregon Museum of Science and Industry Brand Design

Hatch by Longfellow

Delta’s Terminal C at LaGuardia Airport

Space Perspective Brand Design

LinkedIn Omaha: Brand Design

Springdale Green Brand Identity

DoorDash Headquarters

Harborside

Hudson River Trading

Aspect Health Brand Design

SFO Sustainability Campaign

NYPA EV Charging Stations

Boston Center for the Arts: Brand Design

Traxys Headquarters

The Museum of Modern Art: Signage and Wayfinding Program

Chubu Centrair International Airport Terminal 2

Kartma

The Whitney Hotel

Intel Megalab Lobby

Augusta & Co.

AKC Museum of the Dog: Experience Design

T-Mobile, 3305 Workplace: Brand Design

Avenida Escazú: Signage & Wayfinding

Hyundai Card Pixel Factory: Brand Design

Ford Foundation Center for Social Justice: Brand Design

LinkedIn Detroit: Brand Design

Celebrity Cruises EDGE

Nestlé USA: Experience Design

Reach Movement Studio

3 Key Ingredients to Creating a Competitive Advantage in the Future of Work

Using Resilient Materials to Make Your Brand Values Tangible

Creating Spaces That Evoke Joy Through Immersive Design

LinkedIn Omaha

To Further Your ESG and Carbon Commitments, Start With Signage

Harvey B. Milk Terminal 1 Renovation

Murals of Joy: How Custom Murals Can Improve Well-being in the Workplace and Beyond

Dual-Brand Hotel PIPs Create Design, Financial Opportunities

How LinkedIn’s Omaha Headquarters Fosters Community and Equity

How Brands Can Amplify a Purpose-Driven Culture

Hybrid Retail: 6 Principles for Meaningful Customer Engagement

Product Design Gets Graphic: A Story of Life Safety

3 Key Strategies to Build Your Brand and Culture in a Reimagined Future

How Inclusive Design Supports Resilience and Climate Preparedness

How TK Elevator’s New Workplace Spurs Connectivity Through Experiential Design
Fluidity reigns as consumers command a voice in a brand’s evolution.
Rapidly shifting market conditions and higher consumer expectations require brands to embrace change — and nimbly respond to it. Interactions that feel purely transactional will be dismissed as a “business move,” while brands that invite dialogue and actionable feedback will expand relationships as they allow consumers to shape their trajectory.
Brands will have to prove their commitments to ESG and DEI.
Thanks in large part to the influence of Gen Z, brands are increasingly expected to express their values around environmental and social causes. Now, they have to prove it. Leading with transparency while supporting messaging with metrics will demonstrate that actions line up with promises to contribute to a more sustainable and just world.
The golden marketing rule of “understand your audience” has never been more important.
Ethnographic research and community engagement will be critical for brands to understand the “who” and “why” of place. Developers and organizations will win hearts, minds, and business by connecting people to what matters to them.


Amy Bixler

Janice Cavaliere

Peter Muller

The Jackie Robinson Museum Celebrates the Athlete’s Legacy

Two Gensler-Designed Offices Included on Office Snapshots’ Most Popular Offices of 2022 List

Three Gensler-Designed Projects Win 2022 American Architecture Awards

Gensler’s Design of TikTok’s New Office in New York “Captures the Soul of the City”

Gensler’s Peter Muller Shares Sustainability Insights for Environmental Graphic Design

Gensler’s Jerry Alexander Brings His Past Experience in Asia to Eye-Catching Buildings in the Sun Belt

The Jackie Robinson Museum Celebrates His Achievements On and Off the Field

A Deeper Dive Into Marketing Strategy To Tell a Company’s Message

Delta Celebrated the Ribbon Cutting of Its Gensler-Designed Terminal C at LaGuardia Airport

Delta Air Lines Unveils a $4 Billion Revamp of Its LaGuardia Airport Terminal

The 5-Step Brand Strategy Sprint Cites Gensler Brand Engagement Survey Findings

AT&T Discovery District Is Recognized as a 2022 ULI Americas Awards for Excellence Finalist
Fostering a Sense of Place and Flexibility in the Post-Pandemic Office

The AT&T Discovery District is a “Network of Connected Experiences”

PUMA’s North American Headquarters Offers Flexible Office Space to Propel Its Brand Forward
