Composite of McCann Worldgroup brand design elements
McCann Worldgroup branded employee lockers
McCann Worldgroup wayfinding
McCann Worldgroup colorful collaboration space
Composite of man in private workspace and colorful abstract portraits
McCann Worldgroup hallway with blue lighting and digital screen
McCann Worldgroup tiles
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McCann Worldgroup Brand Design

London, United Kingdom

McCann Worldgroup partnered with Gensler to help consolidate four separate offices, with 12 different London-based agencies, under one roof — creating a workspace that is conducive to collaboration, cohesion, and creative thinking whilst celebrating each agency’s specialism, individuality, and independence. Using an analogy of “The Manor” — a design narrative which manifests itself throughout — the Gensler team approached the project as if creating a home. The goal was to simulate a place where the “family” could come together, but — like a manor — offer a variety of space types for modes of work. This resulted in a series of witty brand interactions: from knights, team portraits, and remixes of Old Masters paintings to distinctive shape-coded wayfinding inspired by ceramic tiles found in stately homes.