We design unique, innovative, and inclusive housing solutions. Our multidisciplinary approach to residential design ranges from conversions to master planning to interiors across affordable and supportive housing, student housing, senior communities, and high-rises.
Landmark II residential tower balcony.
Landmark II Residential Tower, Los Angeles
The housing crisis cuts at the very heart of what makes cities successful and vital, so it’s essential that we develop innovative and inclusive housing solutions.
—Brooks Howell, Residential leader

With the right reuse strategies and tools, transforming under-performing office buildings and retail centers into housing can be a key opportunity.

Many of today’s developers are capitalizing on the growing number of vacant office buildings, converting them to residential communities, increasing savings in embodied carbon and construction costs. Utilizing stranded assets, existing infrastructure, and innovative ways of building will give developers a growing range of project delivery options and development price points.


Understanding new policies aimed at making housing more attainable to more people will give developers leverage in the residential market.

Making housing more affordable with new funds and regulations is becoming a top agenda item for world governments, including the European Union and the U.S. government (in early 2022, the Biden administration announced the Housing Supply Action Plan). Understanding the details of these new policies will give affordable housing developers a leg up.


Trends in “flexible housing” — modular buildings and kit-of-parts floor plans — will allow developers to evolve as market needs and expectations shift.

The concept of building flexibility is increasingly applied to residential housing design because of shifting demands from residents and the need for residential developers to react as the market evolves. This translates to everything from floorplans that can easily change to parking garage structures that can be converted to residential units.

Only 39% of multifamily respondents have a dedicated work area at home. Only 10% reported having a dedicated home office. The best home workspaces double for other uses.
A person walking in front of a large white building.
Design Forecast 2023
10 Meta Trends That Will Transform the Future of Cities
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 29 of Gensler's practices to help clients prepare for transformational times.