Consumer Goods

We design branded workplaces for consumer goods companies that foster pride and connection for employees and visitors, drive compelling brand stories, and cultivate the innovation required to succeed in a changing world.
Whole Foods Market East Block Office Interiors, Austin
Consumer goods workplaces are changing rapidly as they embrace hybrid work and recruit new talent. The workplace is focused on both innovation and experiences that build togetherness.
—Francesca Poma-Murialdo, Consumer Goods leader

Consumer goods real estate must match the industry’s need to innovate with flexible and adaptable workspaces.

For consumer goods companies, fast-moving customer expectations in the market mean the workplace has to be set up to accommodate innovation. Spaces like innovation hubs, consumer and partner engagement centers, and smart factories will be coveted for their ability to blend manufacturing, research and development, and collaborative office work.


Hydrogen fuel-cell vehicles will compete with EVs as sustainable choices in the long term, increasing demand for R&D space in the short term.

Electric vehicles are in position A, but several prominent companies are investing in research and development spaces for hydrogen technology. This endeavor will also demand a unique look and feel, both to connect workers to their mission and to convey the story of this unique energy alternative to customers.


Consumer goods companies will lean heavily on the workplace to express sustainability stories.

In recent years, many consumer goods companies have taken drastic steps to decarbonize their supply chains. Now, it’s time to apply that same commitment to workplace design. Building performance and workplace brand are among the key opportunities for companies to build on their environmental success stories.


Consumer preferences for healthy and sustainable goods will continue to push investment in new alternatives, creating a need to innovate faster.

Agribusiness and other raw material industries are expected to grow to support sustainable products for food as well as goods including clothing, personal care, plastics, and fuels. This will require more lab, testing, evaluating, and consumer engagement spaces to promote innovation in the consumer goods workplace.

Consumer goods professionals spend 37% of their time working with others in-person — more than any other industry.
Gensler U.S. Workplace Survey 2022
A person walking in front of a large white building.
Design Forecast 2023
10 Meta Trends That Will Transform the Future of Cities
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 29 of Gensler's practices to help clients prepare for transformational times.