Consumer Goods
Under Armour Global Headquarters
Mercedes-Benz R&D Center Shanghai
Sunbelt Rentals
MARUWA Seto Factory
Bialek Office / Showroom
United Airlines Amenity Hub
7-Eleven
Acre Showroom
HWS-Haworth Customer Experience Centre
Lixil Headquarters
DIRTT Showroom Dallas
PUMA North America Headquarters
Shiseido
pladis HQ
Accent Decor
Confidential Consumer Goods Company
Inspire Brands
The Coca-Cola Company Central Reception Building Brand Design
Spin Master
Cummins Beijing Headquarters
Gold Coast Beverage Headquarters
Knoll Chicago Showroom
Campari Group North American Headquarters
Edrington Miami
Smashtech
Confidential Consumer Goods Client
Nuts.com
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Investments in R&D and innovation will continue to define the consumer goods workplace.
Consumer goods companies are investing in innovation hubs, product experience centers, and other multi-use spaces that bring diverse teams together to co-create, cross-pollinate, and develop new products. Some, like automotive companies, are converting workplace into R&D, showroom, and more specialized spaces to drive revenue and catalyze emerging areas of business, like electric vehicles.
Distribution centers will become “super spaces” that showcase the brand and put products front and center.
To engage with their workforce, consumers, and manufacturing partners, consumer goods companies are extending their brands into distribution centers and warehouses. By activating those spaces beyond purely functional uses, distribution centers can become “super spaces” that showcase the brand and products through observation floors and other educational, learning, and brand-building activities.
Forward-thinking brands are demonstrating their ESG commitments through workplace design and construction practices.
Many consumer goods companies are decarbonizing their supply chain and they’re looking to do the same in their workplaces. Brands have an opportunity to connect their sustainability goals and accomplishments across their entire value chain and to their workplace strategy, such as integrating biophilic design, indoor air quality testing, and sustainable and transparent materials into their spaces.