Consumer Goods
We design branded workplaces for consumer goods companies that foster pride and connection for employees and visitors, drive compelling brand stories, and cultivate the innovation required to succeed in a changing world.
Neiman Marcus Group Dallas Hub, Dallas, TX
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The business environment is changing fast for consumer goods companies, forcing them to adapt to continuous shifts in their workplace and R&D spaces. The ability to be agile and accommodate such changes without additional investment and disruption is essential.
—Juana Vasquez, Consumer Goods leader
27 Items
Under Armour Global Headquarters
Baltimore, Maryland
Under Armour’s new global headquarters building in Baltimore’s Port Covington reaffirms the company’s long-term resilience commitment in a building, constructed almost entirely of mass timber.
7-Eleven
Bengaluru, Karnataka, India
India’s first 7 Eleven office exudes the brand’s customer obsession and provide a workplace atmosphere of unparalleled enjoyment for its employees.
Henkel
Paris, France
Gensler transformed Paris’ iconic Metal 57 building into a state-of-the-art office space that embodies Henkel’s commitment to driving meaningful change.
Mercedes-Benz R&D Center Shanghai
Shanghai, China
Gensler was selected to design Mercedes-Benz’s global Digital R&D Center in Shanghai with both a workplace and a workshop.
MARUWA Seto Factory
Aichi, Japan
Following the design of MARUWA’s R&D Center, Gensler transformed the company’s manufacturing factory to reflect its most advanced and innovative technology.
United Airlines Amenity Hub
Chicago, Illinois
The United Airlines Amenity Hub at Willis Tower creates a place for employees to be social, collaborative, and inspired.
Sunbelt Rentals
Fort Mill, South Carolina
Sunbelt Rentals’ Support Office at Innovation Point transforms a building originally designed for another company into a modern workspace that feels authentic.
Bialek Office / Showroom
Rockville, Maryland
As pioneers of tomorrow’s workplace, Bialek’s new office and showroom cultivates a culture of caring while showcasing a breadth of product and possibilities.
Acre Showroom
Minneapolis, Minnesota
After 60 years, Acre (formerly General Office Products) in Minneapolis was ready for an energetic and approachable working showroom with evolving flexibility.
HWS-Haworth Customer Experience Centre
Shanghai, China
Designed by Gensler, the HWS-Haworth Customer Experience Centre by The HWS Group is redefining brand showroom through a human-centric design.
Lixil Headquarters
Piscataway, New Jersey
When Lixil embarked on designing its new U.S. headquarters with Gensler, the residential consumer goods company sought to create a workplace that would enhance brand engagement by showcasing its products front and center.
DIRTT Showroom Dallas
Plano, Texas
The design vision for DIRTT’s Dallas showroom harnesses the character of the Texas landscape in order to cultivate a variety of vibrant encounters that connect employees, partners, and clients to the company.
PUMA North America Headquarters
Somerville, Massachusetts
Located in the heart of Somerville’s Assembly Square, PUMA’s new North American headquarters features 150,000 square feet of flexible office space that unites the company’s Boston and Westford offices under one roof.
Shiseido
Tokyo, Japan
Shiseido's transformed headquarters embodies the global beauty company’s new vision — Work x Life x Beauty — by creating an immersive workplace where people can experience the Shiseido DNA.
pladis HQ
London, United Kingdom
Leading confectionery brand pladis partnered with Gensler to design a new London HQ that celebrates the joy of making, baking, and sharing through a carefully crafted workspace designed to help employees return to the office.
Accent Decor
Atlanta, Georgia
Just as the right vessel helps a plant flourish, the right space helps people do the same. Accent Decor, a company that sources and designs vases, planters, and accessories, worked with Gensler to create its new studio using this same approach.
Confidential Consumer Goods Company
Paris, France
The design is a result of a cohesive effort with the local and global clients, with change management and innovation working side by side to deliver new possibilities for the company while setting an industry precedent for progressive new ways of working. One of the primary design drivers sought to make the space work harder and offer the agility needed to support the client’s business needs, by moving to desk sharing and new ways of working that would allow them to be more open and collaborative.
Inspire Brands
Atlanta, Georgia
The new Inspire Brands Atlanta Support Center embraces the concept of a multi-brand company and embeds the company's purpose, vision, and behaviors into the...
The Coca-Cola Company Central Reception Building Brand Design
Atlanta, Georgia
The Coca-Cola Company’s Central Reception Building offers visitors to its headquarters a first taste of the brand’s historic legacy and vision for the future.
Spin Master
Toronto, Ontario
The Canadian children’s entertainment company Spin Master partnered with Gensler Toronto to create a refined, creative workspace for its entertainment division.
Cummins Beijing Headquarters
Beijing, China
To align with changes to its global office model, Cummins partnered with Gensler to design its Beijing office in LSH Center, Tower B.
Gold Coast Beverage Headquarters
Pompano Beach, Florida
The renovation of Gold Coast Beverage’s headquarters in Pompano Beach encompassed 15 acres of site work, customer arrival and parking areas, and a new 40,000-sq.-ft. office building attached to an existing 450,000-sq.-ft. warehouse.
Knoll Chicago Showroom
Chicago, Illinois
Knoll at Fulton Market, designed by Gensler, is a transformative, hospitality-forward space that echoes the vitality of its reimagined urban neighborhood and sets the stage for Knoll’s “new lifestyle meets work perspective.”
Campari Group North American Headquarters
New York, New York
Relocating its North American headquarters from San Francisco to New York City, Campari Group enlisted Gensler to create an inspirational workplace in the heart of Midtown Manhattan.
Edrington Miami
Miami, Florida
After a successful collaboration on their New York City office, Edrington again looked to Gensler to design a minimal, bright, and collaborative workplace in Miami that resonates with the culture of the city.
Smashtech
San Diego, California, United State
When a young and thriving health & nutrition marketing and media company needed to expand, they decidedly wanted to redefine and announce their presence by...
Confidential Consumer Goods Client
Geneva, Switzerland
This confidential consumer goods client commissioned Gensler to design its European headquarters in Geneva with the goal of creating a sophisticated workplace to better attract and retain talent.
INSIGHTS
Blog
Designing Workplaces to Strengthen Connection and Combat Loneliness
The workplace plays a key role in fighting against the growing loneliness epidemic.
Blog
How Your Workplace Can Supercharge Performance
What workplaces can learn from the gym and the football pitch about creating environments that inspire workers to stretch, develop, and achieve.
Blog
The Shift to Extremes: Rethinking Office Design
Modern offices are increasingly designed with extremes in mind, featuring specialized spaces for both hyper-focus and hyper-collaboration.
Blog
How to Create a Multigenerational Workplace
Here are six strategies organizations can use to cultivate environments where individuals of all ages feel valued, engaged, and empowered.
Blog
How the Tech-Enabled Workplace Can Create Better Hybrid Experiences
How can we design workspaces that benefit everyone, regardless of whether they have a seat at the conference room table?
Blog
Be Bold Not Beige: The Power of Colour to Shape Everyday Experiences
From boosting productivity in the workplace to soothing the soul at home, colour can transform the places where we live, work, and play.
Blog
Want a High-Performing Workplace? Here’s What Matters Most.
Our research identifies what makes a high-performing workplace and what design factors matter most.
Blog
The Key to a Better Workplace? Understanding How and Where People Work Today
Our global workplace research uncovers insights into how new work patterns can help design better workplaces for the future.
Blog
2024: The Year of the Intentional Workplace
Here are three strategies for leveraging your brand to tame workplace uncertainty.
Blog
What About Wednesdays? Planning for the Busiest Day of the Week in the New Hybrid Office.
Learn how organizations can prepare and plan for the busiest day in the hybrid workplace.
Blog
10 Workplace Trends for 2024: What’s In and What’s Out?
To evolve with changing demands and earn people’s commutes, the workplace will undergo key shifts. Here are 10 emerging workplace trends to watch in 2024.
Blog
Open or Private? It’s Time for a New Workplace Model.
The debate of open versus private workspace has resurfaced. But today we work differently, it’s time for a new workplace model.
Blog
10 Considerations for Transitioning Back to Work in a Hybrid World
Here are 10 considerations, tools, and methodologies for creating a better workplace experience and attracting people back to the office in a hybrid world.
Blog
As New Work Patterns Emerge, the Workplace Must Respond
Gensler’s exploratory survey of office workers in six U.S. cities aims to better understand how emerging factors impact how and why employees use the office.
Blog
Designing a New Workplace to Embrace Future Workstyles
The new workplace experience must be elevated to embrace new workstyles.
Trends in Consumer Goods
Multi-brand consumer goods companies seek out flexible workplaces.
The ability to expand and contract as needed to accommodate unique cultures among brands without reconfiguring the entire workplace will appeal to a growing number of organizations.
Brands put R&D on display to showcase their innovation.
By making labs and innovation hubs more transparent and visible within the workplace, businesses will foster collaboration, drive innovation, and showcase products in various stages of development for clients.
Sustainable design principles become a key part of the consumer goods workplace.
As consumers become increasingly aware of the social and environmental impact of their purchases, they are seeking consumer goods brands that can showcase commitments in workspaces and distribution centers.
CONSUMER GOODS LEADERSHIP
Francesca Poma-Murialdo
Consumer Goods Leader, Design Director, Principal
Francesca Poma-Murialdo is a global leader of Gensler’s Consumer Goods practice and a Design Director who leads interior design projects in Latin America.
Juana Vasquez-Armstrong
Consumer Goods Leader, Design Director
Widely recognized as a highly collaborative and strategic design leader, Juana Vasquez-Armstrong brings her clients’ visions to life through the creation of purpose-driven spaces.
Chris VanderWeyden
Design Resilience Leader, Senior Sustainability Specialist
Chris VanderWeyden is a Global Design Resilience Leader for Gensler’s Consumer Goods practice area.
NEWS
In The Media
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Inc.com
What Leaders Should Consider As They Redesign Their Offices for the New Era of Work
Inc.com interviewed Workplace Research Director Janet Pogue McLaurin about considerations for the future of office design, including dividing the workplace into “neighborhoods” to support different types of work.
November 09, 2023
In The Media
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Crain’s Chicago Business
The United Airlines Amenity Hub is Named One of the Coolest Chicago Offices for 2023
Crain’s Chicago Business featured the Gensler-designed United Airlines Amenity Hub at Willis Tower in its annual list of the coolest offices in Chicago for 2023.
June 05, 2023
In The Media
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Business Insider
Business Insider Features New Gensler-Designed Workplaces in a Roundup of the Coolest Offices in North America
T-Mobile’s Bellevue headquarters offers outdoor spaces and amenities while Pinterest’s Toronto office evokes the experience of glamping and includes a speakeasy-style meeting room.
March 27, 2023
In The Media
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ThisWeekinFM
ThisWeekinFM Highlights 10 Trends That Will Change the Built Environment From Gensler’s Design Forecast 2023
From the office as destination to mobility to decarbonization and more, here are 10 trends and design strategies that are changing the built environment.
February 16, 2023
In The Media
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Bloomberg
How Companies Are Reimagining Spaces to Support More Social Interaction Among Colleagues
Gensler co-CEO Diane Hoskins explains why organizations are prioritizing amenities that support social interaction — like Wi-Fi-enabled terraces, coffee bars, and pool tables.
October 25, 2022
In The Media
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Interior Design
Gensler’s Design of TikTok’s New Office in New York “Captures the Soul of the City”
Interior Design interviewed Design Director Chris Mitchell about how the new workplace reflects the energy of its Times Square location.
October 05, 2022
In The Media
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Business of Fashion
Business of Fashion Explores What Makes a Great Fashion Office
Gensler is working with Neiman Marcus to dream up its new Dallas “hub,” which will feature an atrium and conference centre for events.
August 17, 2022
In The Media
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Forbes
Transforming the Office into an Experience Multiplier
Gensler co-CEO Andy Cohen shares how leaders can make their office “a destination rather than an obligation for workers who crave authentic engagement and interaction.”
May 17, 2022
In The Media
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Office Snapshots
Pladis Global Offices Showcases a Vision to Bring ‘Happiness to the World With Every Bite’
Office Snapshots spotlighted the confectionary brand's global offices in London, designed by Gensler.
January 24, 2022
Recognition
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AIA Japan
AIA Japan Awards
Shiseido Global Vision Center was recognized as a 2021 winner for the Interior Architecture category.
December 16, 2021
Recognition
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Interior Design
Best of Year Awards 2021 Finalist
Shiseido Global Vision Center was recognized as a finalist for the Large Corporate Office category and Corporate Cafeteria category.
December 15, 2021
In The Media
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Forbes
Inside the Amenity-Driven PUMA HQ, Designed by Gensler
Forbes profiled the new PUMA HQ in article that highlights its robust amenities and flexible workplace design.
November 23, 2021
In The Media
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FRAME
Gensler Was Challenged to Design a Future-Ready, Feel-Good Workspace
FRAME spotlighted how Gensler created a flexible work environment that celebrates Pladis’ people.
November 10, 2021
In The Media
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BisNow
PUMA’s New Gensler-Designed Headquarters Reflects the Brand’s “Forever Faster” Mantra
PUMA’s new workspace features a contemporary open floor plan, flexible workspaces, a kitchen on every floor, showrooms, expansive outdoor space, and prominent PUMA iconography.
November 04, 2021
In The Media
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Building Design+Construction
PUMA’s North American Headquarters Offers Flexible Office Space to Propel Its Brand Forward
Building Design+Construction toured PUMA’s North American headquarters, designed by Gensler, which provides the company with room to grow its business and attract new talent.
November 04, 2021
In The Media
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Interior Design Magazine
Interior Design Spotlights Gensler's Design of TikTok’s Headquarters
Interior Design Magazine featured 20 projects created by the Top 100 Giants of 2021 firms, with Gensler’s design of TikTok’s Headquarters topping the list.
February 01, 2021