Parx Hotel and Casino
Walt Disney World Swan Reserve
Custom House Quay
Hilton La Sabana
American Airlines & British Airways Premium Experience at JFK International Airport
Reverb by Hard Rock Hotel Atlanta
Denver Beer Company, South Downing
Nekajui Ritz Carlton Reserve
High Street Place
New York Mets Citi Field
Cocoa Beach Westin
Georgia World Congress Center Signia by Hilton
The Current at CIBC SQUARE
Penn National Gaming York Casino
Holland Casino Venlo
JW Marriott Hotel, Shanghai Fengxian
Canopy by Hilton San Antonio Riverwalk
Sheraton Denver Downtown Hotel
The Clift Royal Sonesta Hotel
Thorntree Houston Showroom
Hyatt House Kanazawa
Nikko Style Nagoya
Our hospitality architects combine their deep industry expertise with emerging trends across other sectors, to craft memorable hospitality experiences. As a full-service firm, we bring global resources and exceptional talent to each hospitality project.
Gensler partners with leading global hotel brands and developers to redefine design experiences for guests as well as staff members. Our team of hospitality interior designers bring expertise in F&B, spa, wellness spaces, meeting rooms, event spaces, fitness clubs, and branded residences.
Based on methodical research and analysis, we plan for the complex balance of elements needed for projects to be successful, sustainable, and attractive while maximizing the effective use of the total asset. Drawing inspiration from a wide spectrum of disciplines, our team delivers memorable experiences across all scales.
Our brand design teams are storytellers who create engaging experiences utilizing a holistic approach. By integrating interior design, communications, messaging, graphic design, signage, and wayfinding, we design hospitality environments that immerse people in a brand’s philosophy.
Implementing Science Research Lab Design Strategies in Wineries
Checking In on the Guest Experience
What’s Next for Hospitality and New Luxury in Latin America
The Future of Hospitality Is Local
How the Renovation of a Landmark Hotel Sets a New Benchmark for Sustainable Design
Old to Bold: How Hotel Adaptive Reuse Transforms Communities
Creating Spaces That Evoke Joy Through Immersive Design
Marriott International Provides a Model for the Workplace of the Future With Their Hospitality-Infused Global Headquarters
Activating a Former Gas Station as a Community-Forward Urban Retreat
High Street Place: From Unused Office Lobby to Vibrant Culinary Destination
What Makes a Great Retail Experience? Community, Connection, and Entertainment Are Key.
Dual-Brand Hotel PIPs Create Design, Financial Opportunities
Adaptive Reuse Brings New Vibrancy to Silicon Valley’s State Street Market
Design Forecast 2022: Hospitality
The Trends Shaping the Future of Hospitality
As the industry continues to compete for talent, hotels will rethink back-of-house spaces.
The most successful hospitality brands recognize that their staff is just as important as their guests. Reimagined staff environments will have access to sunlight and nature, comfortable rooms for breaks, and efficient spaces for guest preparations. These refreshed “heart of house” workplaces will enrich staff, who will then elevate the guest experience.
Natural disasters are making coastal hotels high-risk properties, putting resilient design strategies front and center.
Intense storms and rising water levels will significantly impact real estate in coastal areas, creating a need for new design strategies that can make buildings more resilient. Long-term investments in elements like “sponge” roofs and water storage can help mitigate stormwater, while ground floors and surrounding infrastructure can be designed with water as a feature.
Technologies that allow for mobile check-ins, AI concierges, and contactless payments will contribute to the guest experience.
While hotel robots may not be in everyone’s plans, efficiencies afforded by new digital technologies can allow hotels to reallocate staff resources and give guests increased opportunities for personalization. The next generation of technological innovation will also enrich the guest experience through deep sensory connections and interactions with physical spaces, transcending mere convenience.