Hospitality

Parx Hotel and Casino

Walt Disney World Swan Reserve

Custom House Quay

Hilton La Sabana

American Airlines & British Airways Premium Experience at JFK International Airport

citizenM NoMa

Atari Hotels

Reverb by Hard Rock Hotel Atlanta

Denver Beer Company, South Downing

Nekajui Ritz Carlton Reserve

High Street Place

New York Mets Citi Field

Cocoa Beach Westin

Georgia World Congress Center Signia by Hilton

Watermark Hotel

The Current at CIBC SQUARE

Penn National Gaming York Casino

Holland Casino Venlo

JW Marriott Hotel, Shanghai Fengxian

Canopy by Hilton San Antonio Riverwalk
Sheraton Denver Downtown Hotel

MDRD

The Clift Royal Sonesta Hotel

Thorntree Houston Showroom

Hyatt House Kanazawa

Nikko Style Nagoya

American Dream
Architecture
Our hospitality architects combine their deep industry expertise with emerging trends across other sectors, to craft memorable hospitality experiences. As a full-service firm, we bring global resources and exceptional talent to each hospitality project.
Interior Design
Gensler partners with leading global hotel brands and developers to redefine design experiences for guests as well as staff members. Our team of hospitality interior designers bring expertise in F&B, spa, wellness spaces, meeting rooms, event spaces, fitness clubs, and branded residences.
Master Planning
Based on methodical research and analysis, we plan for the complex balance of elements needed for projects to be successful, sustainable, and attractive while maximizing the effective use of the total asset. Drawing inspiration from a wide spectrum of disciplines, our team delivers memorable experiences across all scales.
Brand
Our brand design teams are storytellers who create engaging experiences utilizing a holistic approach. By integrating interior design, communications, messaging, graphic design, signage, and wayfinding, we design hospitality environments that immerse people in a brand’s philosophy.

Implementing Science Research Lab Design Strategies in Wineries

Checking In on the Guest Experience

What’s Next for Hospitality and New Luxury in Latin America

The Future of Hospitality Is Local

How the Renovation of a Landmark Hotel Sets a New Benchmark for Sustainable Design

Old to Bold: How Hotel Adaptive Reuse Transforms Communities

Creating Spaces That Evoke Joy Through Immersive Design

Marriott International Provides a Model for the Workplace of the Future With Their Hospitality-Infused Global Headquarters

Activating a Former Gas Station as a Community-Forward Urban Retreat

High Street Place: From Unused Office Lobby to Vibrant Culinary Destination

What Makes a Great Retail Experience? Community, Connection, and Entertainment Are Key.

Dual-Brand Hotel PIPs Create Design, Financial Opportunities

Adaptive Reuse Brings New Vibrancy to Silicon Valley’s State Street Market
Design Forecast 2022: Hospitality

The Trends Shaping the Future of Hospitality
As the industry continues to compete for talent, hotels will rethink back-of-house spaces.
The most successful hospitality brands recognize that their staff is just as important as their guests. Reimagined staff environments will have access to sunlight and nature, comfortable rooms for breaks, and efficient spaces for guest preparations. These refreshed “heart of house” workplaces will enrich staff, who will then elevate the guest experience.
Natural disasters are making coastal hotels high-risk properties, putting resilient design strategies front and center.
Intense storms and rising water levels will significantly impact real estate in coastal areas, creating a need for new design strategies that can make buildings more resilient. Long-term investments in elements like “sponge” roofs and water storage can help mitigate stormwater, while ground floors and surrounding infrastructure can be designed with water as a feature.
Technologies that allow for mobile check-ins, AI concierges, and contactless payments will contribute to the guest experience.
While hotel robots may not be in everyone’s plans, efficiencies afforded by new digital technologies can allow hotels to reallocate staff resources and give guests increased opportunities for personalization. The next generation of technological innovation will also enrich the guest experience through deep sensory connections and interactions with physical spaces, transcending mere convenience.


Ana Ardon

Tom Ito

Trevor To

Robert Fischel

Siobhan Barry

How Poor Hotel Design Can Impact the Guest Experience and the Bottom Line

The Shore Hotel Voted Among the Top 25 Hotels in Tripadvisor’s 2023 Travelers’ Choice Awards

The St. Regis Hotel Debuts in Chicago with Guestrooms Designed by Gensler

Las Vegas Enters a New Era of Immersive Design

The New York Mets Are Reshaping Citi Field and Enhancing the Fan Experience With a Design by Gensler

Gensler Shanghai’s Li Zhao Joined the Asia Hospitality & Tourism Forum to Discuss Hospitality Trends in China

The Gensler-Designed Signia by Hilton Rises 42 Stories in Downtown Atlanta

Gensler’s Li Zhao Shared Hospitality Design Trends in China at the 2023 Hotel & Shop Plus Conference

Gensler Hospitality Leader Tom Ito Joins the 2023 Mews Unfold Conference as Keynote Speaker

Surf Simply, IIDA’s Latin America Design Award Winner, Is a Surf Camp With a Green Edge

Building Design Ranked Gensler the #1 Firm on Its 2023 World Architecture 100 Survey

How the Design of Extended-Stay Hotels Is Shifting to Accommodate Today’s “Bleisure” Travelers

Canopy by Hilton Named One of LoopNet’s Top 10 Unique Projects of 2022

The Iconic Clift Hotel Fuses Its Original Craftsmanship with Modern-Day Sophistication

The New citizenM Hotel in Miami Was Designed To Be a “3D Art Piece”
