Hospitality
Parx Hotel and Casino
Walt Disney World Swan Reserve
Atari Hotels
citizenM NoMa
American Airlines & British Airways Premium Experience at JFK International Airport
Reverb by Hard Rock Hotel Atlanta
High Street Place
JW Marriott Hotel, Shanghai Fengxian
Canopy by Hilton San Antonio Riverwalk
Georgia World Congress Center Signia by Hilton
Watermark Hotel
The Current at CIBC SQUARE
Penn National Gaming York Casino
Holland Casino Venlo
Sheraton Denver Downtown Hotel
MDRD
The Clift Royal Sonesta Hotel
Thorntree Houston Showroom
Hyatt House Kanazawa
Nikko Style Nagoya
Alone/Together
American Dream
citizenM
Custom House Quay
Willis Tower Repositioning
Luxury Wedding Halls and Spa
Omni Houston Westside
Consulting
Our hospitality design leaders offer consulting services for landlords, estate agents, and owners to guide investment strategies through spatial analysis and design studies. Our scope of work includes feasibility studies, technical due diligence studies, sustainability consulting, product design and development, repositioning strategies, and post-occupancy evaluation.
Architecture, Master Planning & Landscaping
Our hospitality architects, master planners, and landscape architects draw inspiration from a wide spectrum of disciplines, combining their deep industry expertise with emerging trends in other sectors, to craft memorable hospitality experiences across all scales.
Interior Design
Our interiors designers create spaces that deliver unique branded experiences for guests and staff alike. Spanning a wide range in scale, our global projects include guest rooms, meeting rooms, ballrooms, restaurants and bars, cafes, event design, fitness clubs, spas, active aging facilities, health retail, wellness centers, branded apartments, nightclubs, resorts, and furniture specification.
Implementation Services
Our hospitality design team works in partnership with operators and property owners to develop implementation strategies and programs. Our implementation services include design guidelines, well-being guidelines, prototype standards, fabrication coordination, architectural services rollout, project management, and styling and staging.
Brand & Digital Design
Our hospitality branding and digital design transforms brand stories and values into multisensory experiences, both physically and digitally. Our branded experiences range from mixed-reality touchpoints, such as immersive digital environments, website and app design, and interactive kiosks, to innovative wayfinding signage, environmental graphics, and messaging strategies.
Creating Spaces That Evoke Joy Through Immersive Design
Marriott International Provides a Model for the Workplace of the Future With Their Hospitality-Infused Global Headquarters
Activating a Former Gas Station as a Community-Forward Urban Retreat
High Street Place: From Unused Office Lobby to Vibrant Culinary Destination
What Makes a Great Retail Experience? Community, Connection, and Entertainment Are Key.
Dual-Brand Hotel PIPs Create Design, Financial Opportunities
Adaptive Reuse Brings New Vibrancy to Silicon Valley’s State Street Market
Design Forecast 2022: Hospitality
The Trends Shaping the Future of Hospitality
Hospitality’s Growing Influence on Mid- to High-End Residential Design
Travel’s Resurgence: Here’s What Post-Vaccine Travel Will Look Like
Inside the World’s Largest Hospitality Company
Hospitality: Design Strategies for Resilience & Growth
Earning That Coveted "Beloved" Status
Why Human Experience Is Critical to Las Vegas’ Reinvention
As the industry continues to compete for talent, hotels will rethink back-of-house spaces.
The most successful hospitality brands recognize that their staff is just as important as their guests. Reimagined staff environments will have access to sunlight and nature, comfortable rooms for breaks, and efficient spaces for guest preparations. These refreshed “heart of house” workplaces will enrich staff, who will then elevate the guest experience.
Natural disasters are making coastal hotels high-risk properties, putting resilient design strategies front and center.
Intense storms and rising water levels will significantly impact real estate in coastal areas, creating a need for new design strategies that can make buildings more resilient. Long-term investments in elements like “sponge” roofs and water storage can help mitigate stormwater, while ground floors and surrounding infrastructure can be designed with water as a feature.
Technologies that allow for mobile check-ins, AI concierges, and contactless payments will contribute to the guest experience.
While hotel robots may not be in everyone’s plans, efficiencies afforded by new digital technologies can allow hotels to reallocate staff resources and give guests increased opportunities for personalization. The next generation of technological innovation will also enrich the guest experience through deep sensory connections and interactions with physical spaces, transcending mere convenience.
Ana Ardon
Tom Ito
Trevor To
Robert Fischel
Siobhan Barry
Gensler Hospitality Leader Tom Ito Joins the 2023 Mews Unfold Conference as Keynote Speaker
Surf Simply, IIDA’s Latin America Design Award Winner, Is a Surf Camp With a Green Edge
Building Design Ranked Gensler the #1 Firm on Its 2023 World Architecture 100 Survey
How the Design of Extended-Stay Hotels Is Shifting to Accommodate Today’s “Bleisure” Travelers
Canopy by Hilton Named One of LoopNet’s Top 10 Unique Projects of 2022
The Iconic Clift Hotel Fuses Its Original Craftsmanship with Modern-Day Sophistication
The New citizenM Hotel in Miami Was Designed To Be a “3D Art Piece”
Hilton La Sabana Is Designed to Elevate the Hospitality and Wellness Experience
British Airways and American Airlines Unveil Their New JFK Terminal 8 Experience
How Hybrid Work Is Impacting Hotel Design
Walt Disney World Swan Reserve Provides Guests With a “Refined and Tranquil Oasis”
IIDA NE Celebrates Two Gensler Projects in Annual Design Awards
Marriott’s New HQ, Rising 21 Stories, Creates an Intuitive Workplace Through Design and Technology
Gensler
Principals at Top Firms, Including Gensler’s Tom Ito, Weigh In On the Future of American Design