Hospitality

Our hospitality design team brings global expertise in planning, architecture, interior design, and branding to projects across every scale to deliver award-winning designs that drive extraordinary guest experiences, brand loyalty, and lasting value.
Ritz Carlton Reserve, Nacascolo, Peninsula de Papagayo, Costa Rica
The key is creating a place where hospitality workers feel empowered to do their best work, making the back-of-house design and building performance as important as guest-facing spaces.
—Tom Ito, Hospitality leader
Client Services
Our multidisciplinary hospitality team creates memorable guest experiences and branded workplace environments that empower staff.

Consulting

Our hospitality design leaders offer consulting services for landlords, estate agents, and owners to guide investment strategies through spatial analysis and design studies. Our scope of work includes feasibility studies, technical due diligence studies, sustainability consulting, product design and development, repositioning strategies, and post-occupancy evaluation.

Architecture, Master Planning & Landscaping

Our hospitality architects, master planners, and landscape architects draw inspiration from a wide spectrum of disciplines, combining their deep industry expertise with emerging trends in other sectors, to craft memorable hospitality experiences across all scales.

Interior Design

Our interiors designers create spaces that deliver unique branded experiences for guests and staff alike. Spanning a wide range in scale, our global projects include guest rooms, meeting rooms, ballrooms, restaurants and bars, cafes, event design, fitness clubs, spas, active aging facilities, health retail, wellness centers, branded apartments, nightclubs, resorts, and furniture specification.

Implementation Services

Our hospitality design team works in partnership with operators and property owners to develop implementation strategies and programs. Our implementation services include design guidelines, well-being guidelines, prototype standards, fabrication coordination, architectural services rollout, project management, and styling and staging.

Brand & Digital Design

Our hospitality branding and digital design transforms brand stories and values into multisensory experiences, both physically and digitally. Our branded experiences range from mixed-reality touchpoints, such as immersive digital environments, website and app design, and interactive kiosks, to innovative wayfinding signage, environmental graphics, and messaging strategies.

INSIGHTS
HOSPITALITY DESIGN TRENDS TO WATCH

As the industry continues to compete for talent, hotels will rethink back-of-house spaces.

The most successful hospitality brands recognize that their staff is just as important as their guests. Reimagined staff environments will have access to sunlight and nature, comfortable rooms for breaks, and efficient spaces for guest preparations. These refreshed “heart of house” workplaces will enrich staff, who will then elevate the guest experience.

 

Natural disasters are making coastal hotels high-risk properties, putting resilient design strategies front and center.

Intense storms and rising water levels will significantly impact real estate in coastal areas, creating a need for new design strategies that can make buildings more resilient. Long-term investments in elements like “sponge” roofs and water storage can help mitigate stormwater, while ground floors and surrounding infrastructure can be designed with water as a feature.

 

Technologies that allow for mobile check-ins, AI concierges, and contactless payments will contribute to the guest experience.

While hotel robots may not be in everyone’s plans, efficiencies afforded by new digital technologies can allow hotels to reallocate staff resources and give guests increased opportunities for personalization. The next generation of technological innovation will also enrich the guest experience through deep sensory connections and interactions with physical spaces, transcending mere convenience.

 
82
%
Business travel behavior is shifting. In the past year, 47% of business travelers have extended a trip for leisure purposes — and 82% are interested in doing so in the future.
American Hotel & Lodging Association 2022 Midyear State of the Hotel Industry Report
A person walking in front of a large white building.
Design Forecast 2023
10 Meta Trends That Will Transform the Future of Cities
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 29 of Gensler's practices to help clients prepare for transformational times.
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HOSPITALITY LEADERSHIP
NEWS