Hospitality
Parx Hotel and Casino
Walt Disney World Swan Reserve
Custom House Quay
Nekajui Ritz Carlton Reserve
Hilton La Sabana
American Airlines & British Airways Premium Experience at JFK International Airport
citizenM NoMa
Atari Hotels
Reverb by Hard Rock Hotel Atlanta
Baha Mar Jazz Bar
The Waylen Hotel
Oscar Mike Sports & Training Center
Cocoa Beach Westin
Signia by Hilton Atlanta
Steamboat Base Village Redevelopment
New York Mets Citi Field
Dual-Brand voco Holiday Inn
High Street Place
ITC Colombo One Hotel & Residences
Watermark Hotel
The Current at CIBC SQUARE
Penn National Gaming York Casino
Holland Casino Venlo
JW Marriott Hotel, Shanghai Fengxian
Canopy by Hilton San Antonio Riverwalk
Sheraton Denver Downtown Hotel
Denver Beer Company, South Downing
Architecture
Our hospitality architects combine their deep industry expertise with emerging trends across other sectors, to craft memorable hospitality experiences. As a full-service firm, we bring global resources and exceptional talent to each hospitality project.
Interior Design
Gensler partners with leading global hotel brands and developers to redefine design experiences for guests as well as staff members. Our team of hospitality interior designers bring expertise in F&B, spa, wellness spaces, meeting rooms, event spaces, fitness clubs, and branded residences.
Master Planning
Based on methodical research and analysis, we plan for the complex balance of elements needed for projects to be successful, sustainable, and attractive while maximizing the effective use of the total asset. Drawing inspiration from a wide spectrum of disciplines, our team delivers memorable experiences across all scales.
Brand
Our brand design teams are storytellers who create engaging experiences utilizing a holistic approach. By integrating interior design, communications, messaging, graphic design, signage, and wayfinding, we design hospitality environments that immerse people in a brand’s philosophy.
Using Narrative Design and Local Context to Create Authentic and Memorable Hospitality Experiences
What Spa and Wellness Spaces Can Teach Us About Transforming Behavior
A Story of Transformation: Hyatt’s Unique Blend of Community and Hospitality
Expanding New Frontiers: Redefining Hospitality in Latin America
Luxury + Convenience: Why Branded Residences Are in Demand Across the Globe
Why Hospitality Must Adopt the “Leave No Trace” Mindset
Trends to Watch Shaping the Future of Hospitality in Las Vegas and Beyond
New Atlanta Hotel Blends Southern Hospitality and Design Excellence
The Trends Shaping the Future of Hospitality
What Makes a Great Retail Experience? Community, Connection, and Exhibition
How Changing Traveler Demands Are Reshaping Hospitality
AI Is Already Changing Hospitality. Here’s How.
Implementing Science Research Lab Design Strategies in Wineries
Hospitality Experience Survey 2023
Checking In on the Guest Experience
Interest in “sustainable travel” is driving new hotel offerings.
In response to consumers and governments, sustainable travel is increasing. Guests are demanding sustainable options, such as locally sourced food and electric vehicle charging stations. Meanwhile, governments — such as in France, where short-haul domestic air travel was banned, or in Bhutan, which charges tourists a daily fee to offset overtourism — are implementing regulations to curb emissions.
Consumer demand is leading hotels to offer on-site health and wellness experiences.
In response to changing guest preferences, hotels and resorts have an opportunity to embrace health and wellness within their developments, becoming destinations that host and facilitate varied experiences, from nature retreats to yoga programs.
Hotels and resorts will blend entertainment, sports, and residential spaces into a single integrated experience.
Hotel operators are focusing more on immersive experiences and integrated resorts that merge live music, sports, entertainment, casinos, and residential components. These cross-industry synergies are driving hotel and resort stays as guests seek meaningful social connections and enriching experiences — whether on-site or outside the property.