Hospitality

Our hospitality design team brings global expertise in planning, architecture, interior design, and branding to projects across every scale to deliver award-winning designs that drive extraordinary guest experiences, brand loyalty, and lasting value.
Hard Rock Hellinikon Integrated Resort Greece rendering
Hard Rock Hellinikon Integrated Resort Greece, Hellinikon, Greece
Sustainability and storytelling should be woven into the brand narrative as a given, shaping spaces that are not just beautiful but also meaningful and responsible.
—Diane Thorsen, Hospitality leader
Client Services
Our multidisciplinary hospitality team creates memorable guest experiences and branded workplace environments that empower staff.

Architecture

Our hospitality architects combine their deep industry expertise with emerging trends across other sectors, to craft memorable hospitality experiences. As a full-service firm, we bring global resources and exceptional talent to each hospitality project.

Interior Design

Gensler partners with leading global hotel brands and developers to redefine design experiences for guests as well as staff members. Our team of hospitality interior designers bring expertise in F&B, spa, wellness spaces, meeting rooms, event spaces, fitness clubs, and branded residences.

Master Planning

Based on methodical research and analysis, we plan for the complex balance of elements needed for projects to be successful, sustainable, and attractive while maximizing the effective use of the total asset. Drawing inspiration from a wide spectrum of disciplines, our team delivers memorable experiences across all scales.

Brand

Our brand design teams are storytellers who create engaging experiences utilizing a holistic approach. By integrating interior design, communications, messaging, graphic design, signage, and wayfinding, we design hospitality environments that immerse people in a brand’s philosophy.

INSIGHTS

Cultural storytelling and emotional hospitality spaces create meaningful destinations.

Travelers will continue to seek profound and meaningful connections with their destinations, leading hotels to collaborate with local communities to create hyper-localized, immersive experiences.

 

Hotels won’t just accommodate; they’ll predict, surprise, and delight.

To captivate visitors and elevate revenue, hotels will have the ability to transform each stay into a bespoke journey. Guests will have access to tailormade on-site activities, hyper-personalized services, and customizable suites in which guests can choose amenities, scents, and decor styles.

 

Hotels revitalize the ecosystems and communities they call home.

True luxury is no longer confined to opulence; it now includes meaning and impact. This will push hotels to revitalize their surrounding landscapes with regenerative design. Rewilding will revive local wildlife, bring back indigenous plant species, and inspire  architecture that naturally responds to the climate.

Mexico City Day Zero project rendering
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 33 of Gensler’s practices to help clients prepare for transformational times.
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HOSPITALITY LEADERSHIP
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