Product Development

Great product design starts with great insights, and great insights are powered by a broad perspective. Gensler’s Product Development practice harnesses the knowledge of the world’s leading A&D firm to ignite innovation.
Arper Mixu Chairs.
Arper | Mixu
As product designers, we’re always challenging ourselves to go ‘beyond code’ to deliver an inclusive experience for the greatest number of users. Everyone should feel like they’re being treated equally.
—Scott Star, Product Development leader
Client Services
As strategists and designers working with manufacturers, we boost a product’s commercial appeal and optimize end user experience.

Inclusive products that accommodate different abilities and body types will take center stage.

Appearance will always be important for product design, but what will truly differentiate products in the years to come is user interface. Products conceived with meaningful consideration for dexterity, body fit, and ADA compliance can significantly enhance workplace inclusivity.


Touchless workstations, advanced display panels, and other tech-enhanced products will help write the next chapter for equity in the workplace.

Concepts that used to reside only in science fiction are now real tools unlocking equal access where it once was impossible. Product design strategies supporting fundamental accessibility needs will lead to greater equity for all workers across hybrid environments.


Demand will continue to skyrocket for “circular” products that can be reused, repaired, and recycled.

In the past, most product life cycles led directly to the landfill. Now, closer materials scrutiny and lingering supply chain issues will drive markets to embrace products that are made with locally sourced ingredients with high percentages of recycled or plant-based content.


Cutting-edge products will make senior living and memory care safer.

There are important cases in which technology can enhance our connection with the physical world rather than impede it. For residential spaces, products are emerging with communicative systems for spatial awareness, a feature that could help individuals with memory loss feel more grounded, safe, and comfortable.

Today, more than 2.5 billion people need one or more assistive products, such as wheelchairs, hearing aids, or apps that support communication. By 2050, that number will rise to 3.5 billion.
World Health Organization and the United Nations Children’s Fund, 2022: “Global Report on Assistive Technology”
A person walking in front of a large white building.
Design Forecast 2023
10 Meta Trends That Will Transform the Future of Cities
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 29 of Gensler's practices to help clients prepare for transformational times.