Product Development

Great product design starts with great insights, and great insights are powered by a broad perspective. Gensler’s Product Development practice harnesses the knowledge of the world’s leading A&D firm to ignite innovation.
Arper Mixu Chairs.
Arper | Mixu
The one common denominator in product design is flexibility. Whether that’s expressed through adjustability, reconfigurability, hackability, or other devices of user control, it is the key way that product design can assist interior designers in creating the best spaces for the evolving workplace.
—Scott Star, Product Development leader
Client Services
As strategists and designers working with manufacturers, we boost a product’s commercial appeal and optimize end user experience.
INSIGHTS

Intensifying demand for circular product solutions shapes the industry.

A&D clients are beginning to prioritize reuse, repair, remanufacturing, and recycling at the end of a product’s life, influencing makers to consider these strategies during the development process.

 

Premium, professional-grade products dominate in residential spaces.

More and more, consumers are seeking residential products that deliver the functionality and quality of professional equipment such as commercial-grade appliances, gym-quality workout machines, and high-performance office furniture.

 

The call for personalized and organized workspaces endures.

Regardless of where they work, people are seeking environments that allow for self-expression and greater organization, including the display of personal items and customization of storage.

Mexico City Day Zero project rendering
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 33 of Gensler’s practices to help clients prepare for transformational times.
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PRODUCT DEVELOPMENT LEADERSHIP
NEWS