Aviation

An “airport of choice” can cater to all types of people and make air travel more attractive.

Pre-pandemic, airlines and airports catered primarily to business travelers. Now, airports have an opportunity to rethink terminals to allow people to “choose” their own custom journey, appealing to both leisure travelers who prefer to linger and business travelers who want to get to their destination quickly and efficiently.

Airports can capture more revenue by appealing to a broader set of travelers.

With business travel not rebounding quickly, and due to the success of video conferencing, airports are partnering with new brands to rethink their programming to cater to more people, such as younger, digital-savvy consumers. Examples are the Capital One cafes and third-party lounges that are open to more than only those with exclusive airline status that offer fitness classes and regionally inspired meals.

Urban air mobility could transform the idea of air travel and airports.

As aerial rideshare matures, urban air mobility hubs will facilitate new streams of mobility for people. Designing for these hubs will go beyond understanding the physical infrastructure required to support electric vertical takeoff and landing (eVTOL) vehicles but also provide an opportunity to rethink roadways and city infrastructure in general.