Strategy
We are a multidisciplinary global practice that partners with our clients to tackle the challenges of today and tomorrow. Our creative and collaborative approach, grounded in research and data, enables impactful transformation of organizations, cultures, and environments, driving business performance.
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There is no crystal ball. We need to let post-pandemic patterns and attitudes evolve, while planning for future flexibility, nuance, and performance. Our renewed focus on empathy, inclusion, and resilience creates a pathway for a hopeful future.
—Claudine Frasch, Global Strategy Leader, Principal
27 Items
Verizon Innovation Center Customer Experience Strategy
Boston, Massachusetts
Verizon’s Innovation Center, which spans three floors of its new Boston headquarters, is a destination that enables users and guests to be fully immersed.
The Future Experience of Work: Expand the Vision of What’s Possible
This global technology client enlisted Gensler to define ways in which its people and businesses could more nimbly adjust and flourish in this new hybrid world.
Designing Futures to Fuel Strategic Planning
Our Futures Thinking exercise answered strategic planning questions for a global aviation authority to develop scenarios to “future-proof” their business.
Culture Strategy
Gensler’s culture strategy approach leverages the best facets of the design process, behavioral psychology, and organizational development to generate the highly strategic thinking required to effectively transform an organization’s culture.
UBC Faculty of Medicine Work(place) Evolution
Vancouver, British Columbia
UBC’s Faculty of Medicine needed to determine a workplace that would allow them to thrive and create a vision for evolving working styles, processes, and tools.
Global Future Workforce Study
Microsoft needed to understand the motivations, expectations, and mindsets of future generations of talent to foster a forward-thinking culture and workplace.
T-Mobile Headquarters Campus
Bellevue, Washington
T-Mobile’s renovated campus headquarters encompasses over 1,000,000 square feet of workspace designed to promote innovative strategy and collaboration.
Workplace Transformation from Research to Realization
Singapore
Gensler was engaged to develop a comprehensive workplace strategy, design a hybrid-ready workplace, and execute a curated change management program.
Organon Culture Strategy
Organon engaged Gensler to co-create a culture strategy, with defined and lasting values and aspirations to support the employee experience across the globe.
Activating the Workspace for Activity-Based Working: DBS Singapore
Singapore
DBS departed from its previous workplace model of fixed desks, to embrace a host of work settings that are tailored to the unique needs of employees and clients
Capability Building
Gensler collaborates with organizations facing any type of disruption to their business, culture, and/or operations, to help them adapt and transform.
Verizon at The Hub
Boston, Massachusetts
Committing to Boston and its flourishing technology community, Verizon is the anchor tenant in the southern tower of The Hub on Causeway, a mixed-use development located on the city’s waterfront and also designed by Gensler.
Futures
Gensler’s futures strategy is about projecting a vision of the future that we want live in by co-creating an inclusive process that represents diverse voices.
Standard Chartered Bank Future Workplace, Now.
Singapore
Standard Chartered Bank saw an opportunity to re-envision its workplace in response to demand for hybrid work and worked with Gensler on a visioning program.
Desk Reservation Software
Gensler’s desk booking feature in Wisp™ is a self-service way for employees to choose and reserve a desk for the day right from their device of choice.
Willis Tower Repositioning
Chicago, Illinois
In 2023, Willis Tower, reimagined by Gensler, was recognized as Winner of AIA National’s Interior Architecture Award. The tower design engages visitors in a one-of-kind, only-in-Chicago experience.
Holt Renfrew Sustainable Guidelines
Toronto, Ontario
Canadian luxury department store chain Holt Renfrew tapped Gensler’s Climate Action & Sustainability consultants to develop its sustainable design and construction guidelines.
Humanyze
Boston, Massachusetts
Humanyze’s new office provides space for team growth and development, while still encouraging the flexibility and collaboration that is core to their start-up culture.
Confidential Technology Client
Santa Clara, California
This fast-growing cyber security company wanted this space to represent their next phase of growth while maintaining the openness of their start-up culture...
County of Sonoma Comprehensive County Facilities Plan
Sonoma County, California
With roughly two-million-square-feet of real estate fragmented over 72 locations, the County of Sonoma sought to shift from a mode of reactive...
Microsoft Scout
Dublin, Ireland
Microsoft consolidated its offices to connect 2,000 staff in one integrated location in a new office space in County Dublin, Ireland.
Global Financial Advisory Firm
New York, New York
Gensler worked with this financial advisory firm to implement space and occupancy management processes and best-practices. When the client came to Gensler...
University of California, Office of the President, Workplace Study
Oakland, California
As headquarters for systemwide operations of the University of California, UCOP was facing increasing pressure to reduce operating costs while keeping pace...
San Francisco International Airport, REACH Program
San Francisco, California
The REACH Program is an aspirational and pragmatic guide to SFO’s long-term passenger experience, growth facilitation, improvement strategies, and operational efficiency.
Airbnb
San Francisco, California
Airbnb’s headquarters perfectly expresses the lodging and tourism company’s ethos of openness, collaboration, and constant enterprise and gives Airbnb’s employees continual freedom to choose where and how to work.
Hyundai Motor America Headquarters Workplace Strategy
Fountain Valley, California
As part of the design and planning process for Hyundai Motor America’s new headquarters, Gensler developed a comprehensive workplace strategy for how...
Meta – Facebook Headquarters
Menlo Park, California
Facebook’s 1+ million-square-foot corporate campus mirrors the company’s philosophy: it's open, mobile, socially connected, dimensionally aware, culturally relevant, and personally sustaining.
Services
Our multidisciplinary team captures critical insights to inform user-centric solutions across our service offerings.
Workplace Strategy
Through our human-centric and data-driven approach to implementing workplace strategies, we ensure that physical space, technology, operations, and HR policies work in concert to support businesses and people. The result is a flexible and hybrid workplace that drives engagement, and is more resilient, adaptable, and inclusive.
Experience Strategy
Experience Strategy is the comprehensive plan that choreographs the user’s journey — including elements of the built environment, digital interactions, service design, activations, communications, and content — and aligns it with a cultural or business purpose to drive impactful design solutions and user engagement.
Change Management
We help clients implement a positive change experience by developing engagement strategies and tailored communications to ensure lasting results. We do this by analyzing organizational readiness and impact of change on diverse audiences, building a change coalition, facilitating leadership alignment, developing messaging frameworks, creating content, and implementing campaigns.
Innovation Strategy
We partner with our clients to foster innovation within their organization using different methods including futures development, capability building, culture activation, and designing transformative experiences. When an organization faces disruption, we reveal the conditions of their business, culture, and environment to design unexpected solutions with real impact.
Real Estate Portfolio Strategy
Our strategists leverage proprietary tools to create real estate portfolio strategies that are efficient, flexible, sustainable, and geared to drive business performance. We gather and analyze qualitative and quantitative data and develop scenarios focused on business strategy alignment and other organizational benefits.
Culture Strategy
Culture is the most powerful driver of organizational success. Our proprietary assessment and culture strategy tools help clients bridge the gap between identifying their values and truly living them. Intentionally activating organizational culture enables employees and businesses to thrive.
Design Guidelines
Our strategists and designers work together with clients to develop, publish, and maintain comprehensive guidelines that communicate process, design, and operational decisions for real estate. Implementation of design guidelines can improve cost savings, streamline project delivery, and align the design experience across a portfolio.
Digital Strategy
Our Digital Strategy team explores how digital interventions amplify brands and experiences, and drive value for our clients. We define opportunities, provide a roadmap for delivery and integration, and offer experience blueprints, journey maps, digital ecosystem diagrams, and content strategy.
Analytics
We balance the science, art, and business of design to help our clients make informed real estate decisions. Our use of spatial data, coupled with demographic information and real estate performance data, enhances our ability to measure and forecast. Partnering closely with clients, we help to accurately interpret information, derive meaning, and develop plausible scenarios for decision-making.
Research
We leverage a diverse, mixed-methods toolkit of research methodologies to generate insights for decision-making and to unlock new, transformational opportunities for our clients and communities. With methods tailored to help clients turn challenges and questions into value-creation strategies and solutions, our diverse network of global experts brings the rigor and process of research alongside the transformative power of design thinking.
INSIGHTS
Research
The Culture of Innovation Diagnostic
Gensler’s Culture Strategy team developed a diagnostic framework that uncovers the key factors to activate an intentional culture of innovation.
Blog
10 Considerations for Transitioning Back to Work in a Hybrid World
Here are 10 considerations, tools, and methodologies for creating a better workplace experience and attracting people back to the office in a hybrid world.
WEBINAR
Magnetizing People & Places Through the Power of Brand
Gensler’s Brand Design and industry leaders delve into a conversation about the power of brand strategy and storytelling.
Research
Global Workplace Survey Comparison 2023
We surveyed office workers around the globe to understand how the workplace should evolve to meet their needs.
Blog
Younger Generations Work Differently. What Does This Mean for the Future Workplace?
It is crucial to understand generational differences to support a productive and engaged workforce.
Blog
3 Ways the Most Innovative Companies Work Differently
As office workers are returning to the office, we wanted to know: do Innovators work differently, and do they value the office differently?
Blog
Prototyping the Future of the Office: A Look Inside NI’s Workplace Pilot Program
NI’s director of global facilities talks about Gensler’s strategy work with NI on their workplace pilot program — and what it means for the future.
Blog
Future-Prepping Your Business in an Uncertain World
Our world is full of unknowns. What can we do about it? “Futures” (or future-casting) are another way to think about and plan for what might be coming next.
Blog
3 Leadership Disconnects Around Supporting a Culture of Innovation
So you think you’re supporting a culture of innovation within your organization? Here are three disconnects to look out for.
Blog
Building Buzz: Strategies for Energizing the Workplace
How do you design for “buzz” in the workplace — that intangible phenomenon that bridges the anticipation of coming into work with the experience once you’re there?
Blog
8 Trends to Watch: Economic Headwinds Will Help Us Focus on What We Value
We need to let post-pandemic workplace patterns and attitudes evolve while planning for future flexibility, nuance, and performance.
Blog
How the Future of Work Is Influencing Workplace Design
While workplace design changes incrementally, the past few years radically transformed our expectations of an office and how we can design for what’s possible.
Blog
Strategy: The Unseen Partner for Workplace Design
Clients are looking to support talent through new policies, work point design choices, service design strategies, amenities, and locations.
Blog
Trends to Watch: What’s Next for the Future of Workplace and Workplace Design
Clients are experimenting with hybrid work, policies changes, spatial needs, and how to create a workplace that supports what workers need. Here’s what’s next for the future of workplace and workplace design.
Blog
Trends to Watch: Accessible and Inclusive Design Will Draw Workers Back to the Office
Here’s how workplace designers can play a vital role in creating inclusive spaces that are welcoming of all people and all abilities and supportive of employee well-being with the right mix of amenities and spaces.
STRATEGY TRENDS TO WATCH
Increasing global volatility will continue to require new ways of planning and experimentation.
Given growing economic, geopolitical, and climate uncertainties, organizations are having to plan their futures in different ways. Anticipating and imagining for a wider range of potential futures is ever more important. Pilot testing ideas and building in contingencies for unforeseen paths are requirements.
Measuring experience outcomes such as engagement, well-being, and equity will become integral to design performance KPIs.
The heightened importance of work-life balance, inclusivity, and wellness is driving a need for different methods to assess and predict the performance of workplace and other business environments. In addition to spatial metrics, measuring experience outcomes such as employee and customer engagement, retention, well-being, and social equity are becoming new success indicators.
Intentionally creating a culture of innovation can help organizations stay relevant amid change.
According to Gensler’s Culture of Innovation data, organizations can be more responsive to the market when they make it an integral part of their work to test and prototype innovative methods and ideas.
Gensler’s new diagnostic framework uncovered three key factors to activate an intentional culture of innovation.
STRATEGY LEADERSHIP
Claudine Frasch
Strategy Leader, Studio Director, Principal
As a global leader of Gensler’s Strategy practice and a Studio Director in New York, Claudine partners with clients to build strategies for organizational innovation, customer and...
Kevin Rosenstein
Strategy Leader, Studio Director, Principal
A global leader of Gensler’s Strategy practice, Kevin brings 25 years of diverse experience with specific expertise in organizational development, change management, and training...
Nayan Parekh
Work Sector Leader, Principal
As a global leader of Gensler’s Work Sector, Nayan brings two decades of experience in partnering with clients on their future of work. Nayan has successfully implemented...
Lauren Adams
Strategy Director, Principal
As a Strategy Director, Lauren creates the concept narrative that shapes the user experience and defines dynamic social spaces and meaningful brand engagements. She began her...
Elaine Asal
Strategy Director
Based in Baltimore, Elaine is a Strategy practice area leader for Gensler’s Southeast region. A connector, catalyst, instigator, and communicator, she believes solutions to the...
Lexi Barry
Global Entertainment Leader, Strategy Leader, Principal
Lexi is a Strategy Director and Global Entertainment Leader, based in Gensler’s Los Angeles office. As a Strategy Director, Lexi is passionate about redefining the future of...
Shravan Bendapudi
Strategy Leader, Studio Director, Principal
Shravan leverages his extensive workplace expertise and knowledge about the Indian market, in particular, to lead Gensler’s Asia Pacific & Middle East region as a Strategy Leader...
Raquel Brenes
Strategy Leader
Raquel is a Strategy Leader at Gensler for the Latin America region, with experience in retail, mixed-use, workplace and digital experience design projects. She partners with...
Elizabeth Brink
Co-Regional Managing Principal
Elizabeth is a Co-Regional Managing Principal of Gensler’s Southwest region. In that position, she oversees six Gensler offices and develops transformative design and business...
Michael Chappell
Strategy Director, Studio Director, Principal
Michael is a Strategy Director and Studio Director based in Gensler’s New York office. On both sides of the Atlantic, he leads the development of global strategies and local...
Jane Clay
Strategy Director, Principal
As a Strategy Leader for Gensler’s Europe region and a Strategy Director in Gensler’s London office, Jane regularly advises clients on best practice workplace design, approaching...
Alice Davis
Strategy Leader
As a Strategy Leader for Gensler’s North Central region, Alice leverages her extensive experience to translate data from the broader market into actionable project-specific...
Marisol DeRosa
Financial Services Leader, Strategy Director, Principal
Marisol is a global leader of Gensler’s Financial Services practice and Strategy Director in Gensler’s New York office. With a background in architecture and real estate, as well...
Sonya Dufner
Strategy Director, Principal
Sonya is a Director of Workplace Strategy based in the firm’s New York office. She is a frequent speaker at events and conferences such as “The Future of Work and Play” at...
Andrew Garnar-Wortzel
Strategy Director, Principal
In his more than 25 years at Gensler’s New York office, Andrew’s work has been informed with a strategic, business-focused understanding of the client’s objectives. He has worked...
Kevin Katigbak
Strategy Director, Principal
As a Principal and Strategy Director in Gensler’s Toronto office, Kevin leads teams that focus on developing real estate and workplace strategies to support businesses and...
Kate Kirkpatrick
Strategy Director, Studio Director, Principal
Kate’s fascination with people and why they do things the way they do has fueled her 30-year career in strategy for organizations, places, and brands. As a leader of Gensler’s...
Wes LeBlanc
Strategy Director, Principal
Wes is an economist that employs real estate analysis, financial due diligence, and market assessments to help stakeholders interpret data and make meaningful project decisions...
Kelly Moore
Strategy Leader
For over 20 years, Kelly’s expertise has been in developing, aligning, and supporting global corporations with workplace strategy and design to achieve their organizational goals...
Patricia Nobre
Studio Director, Principal
As a Principal and Studio Director at Gensler, Patricia leads a multi-disciplinary team dedicated to helping organizations across industries thrive in times of change through...
Nikki Rafie
Strategy Leader
As a Strategy Leader for Gensler’s South Central region with over 25 years of experience, Nikki partners with her clients to activate and operationalize their goals and...
Marisol Rimolo
Strategy Leader, Design Manager
Marisol is a Strategy Leader for Gensler’s Latin America region who is based in our Costa Rica office. She joined Gensler in 2018, bringing nine years of experience co-managing...
María Paula Sáenz
Strategy Director, Principal
As a regional leader of Gensler’s Strategy practice and Design Synergy Leader for Latin America, María Paula partners with clients and internal groups to develop strategies that...
Johnathan Sandler
Media Leader, Strategy Director, Principal
Based in Gensler’s New York office, Johnathan digs deep to uncover how an organization works, its business objectives, and ways the new environment can help facilitate desired...
Jacob Simons
Strategy Leader, Studio Director
Jacob is a Strategy Leader for Gensler’s Northwest region and a Studio Director based in Gensler’s Seattle office. Jacob focuses on leading a team of researchers, strategists, and...
Arlyn Vogelmann
Strategy Director, Principal
As co-leader of Gensler Boston’s Work Sector, Arlyn directs workplace strategy and design teams across four multidisciplinary studios while also helping to define the firm’s...
NEWS
In The Media
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MCCS Realty
How a Pilot Project Allowed NI To Use Data To Design an Office Tailored for Its Users
NI Global Facilities Senior Director Scott Strzinek and Gensler Design Leader Kelly Moore discuss data-driven design on MCCS Realty’s Future of Work podcast.
May 04, 2023
In The Media
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Forbes
Forbes Featured Findings From Gensler’s New U.S. Workplace Survey
Our survey data reveals the new reason 2,000 workers say they want to come into the office — to focus on getting their work done.
December 06, 2022
In The Media
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The Wall Street Journal
Cisco’s New Office Is “a Showcase of the Company’s Technology” and an Example of the Evolving Workplace
The Wall Street Journal took a video tour of Cisco’s office, which was redesigned by Gensler and optimized for facilitating hybrid work and data collection.
November 29, 2022
In The Media
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Financial Times
Privacy at Work and the Rise of the ‘Quiet Space’
Gensler’s Janet Pogue McLaurin addressed the demand for “quieter tech-free zones” to support focus work in the office, referencing designs for Cisco in New York and McCann in London.
November 28, 2022
In The Media
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Los Angeles Times
To Attract Workers Back to the Office, New Amenities Are Geared Towards Making the Workplace a Destination, Not an Obligation
Global Workplace Leader Elizabeth Brink explains how new amenities including mental health rooms, private decompression areas, and a choice of spaces are important to workers.
November 07, 2022
In The Media
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Urban Land Institute
Gensler co-CEO Andy Cohen Joins ULI Panel on the Right Path Forward for the Commercial Real Estate Industry
Andy Cohen addressed how office design improvements can focus on “making it a destination” and “an experience multiplier.”
October 28, 2022
In The Media
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Bloomberg
How Companies Are Reimagining Spaces to Support More Social Interaction Among Colleagues
Gensler co-CEO Diane Hoskins explains why organizations are prioritizing amenities that support social interaction — like Wi-Fi-enabled terraces, coffee bars, and pool tables.
October 25, 2022
In The Media
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Business Insider
Rethinking the Relationship Between Offices and Cities to Make the Office a Destination
Gensler’s Jordan Goldstein explains why the next revolution in office design will fuse residential, hospitality, and work, referencing Marriott’s new global headquarters.
October 24, 2022
In The Media
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The CEO Forum Group
Gensler Co-CEOs Share a Vision For What the Future of the Workplace Will Look Like
Andy Cohen and Diane Hoskins reflect on how changes to the office will positively impact workers and boost productivity.
October 21, 2022
In The Media
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Work Design Magazine
Gensler Consulting Leader Kelly Moore Shares Strategies to Engage, Excite, and Empower Employees Returning to the Workplace
Recognizing that everyone works differently, organizations are prioritizing providing new space types to create an effective experience.
October 16, 2022
In The Media
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CoreNet Global
CoreNet Global Featured Insights From Gensler Leaders on Transitioning Back to the Office
CoreNet Global shares advice on how clients can effectively plan, communicate, and attract employees to return to the office.
May 11, 2022
In The Media
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GlobeSt
Gensler’s 2022 U.S. Workplace Interiors Cost Insights Report Offers a Deep Look Into Cost Conditions
Project costs are changing the CRE landscape and causing developers and tenants alike to prioritize their spending in new ways.
March 16, 2022
In The Media
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McKinsey & Company
Gensler Co-CEO Diane Hoskins on The Rebirth of Workspace Design
McKinsey & Company interviewed Gensler co-CEO Diane Hoskins about the opportunity to create better, more human-centric workplaces.
February 28, 2022
In The Media
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Fortune
How to Make Your Workplace a Magnet for Talent
Gensler co-CEO Andy Cohen shares ways to make your workplace a magnet for talent by supporting the health, happiness, productivity, and overall wellbeing of employees.
October 25, 2021
In The Media
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New York Times
One Size Doesn’t Fit All: Employees’ Needs Are Changing Work Spaces
As workers return, offices are likely to be forever transformed.
October 19, 2021
In The Media
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Architizer
Architizer Highlighted the Gensler Design Strategist Development (DSD) Program
Our Design Strategist Development (DSD) Program is focused on developing Gensler’s next generation of strategic thinkers working to explore the future of work, learning, and living.
August 26, 2021