We are a multidisciplinary global practice that partners with our clients to tackle the challenges of today and tomorrow. Our creative and collaborative approach, grounded in research and data, enables impactful transformation of organizations, cultures, and environments, driving business performance.
As we shape new experiences in a world of accelerating change, a strategic and holistic approach that considers the entire user journey will be key to creating places that truly meet people’s diverse and evolving needs.
—Claudine Frasch, Global Strategy Leader, Principal
Our multidisciplinary team captures critical insights to inform user-centric solutions across our service offerings.

Workplace Strategy

Through our human-centric and data-driven approach to implementing workplace strategies, we ensure that physical space, technology, operations, and HR policies work in concert to support businesses and people. The result is a flexible and hybrid workplace that drives engagement, and is more resilient, adaptable, and inclusive.

Experience Strategy

Experience Strategy is the comprehensive plan that choreographs the user’s journey — including elements of the built environment, digital interactions, service design, activations, communications, and content — and aligns it with a cultural or business purpose to drive impactful design solutions and user engagement.

Change Management

We help clients implement a positive change experience by developing engagement strategies and tailored communications to ensure lasting results. We do this by analyzing organizational readiness and impact of change on diverse audiences, building a change coalition, facilitating leadership alignment, developing messaging frameworks, creating content, and implementing campaigns.

Innovation Strategy

We partner with our clients to foster innovation within their organization using different methods including futures development, capability building, culture activation, and designing transformative experiences. When an organization faces disruption, we reveal the conditions of their business, culture, and environment to design unexpected solutions with real impact.

Real Estate Portfolio Strategy

Our strategists leverage proprietary tools to create real estate portfolio strategies that are efficient, flexible, sustainable, and geared to drive business performance. We gather and analyze qualitative and quantitative data and develop scenarios focused on business strategy alignment and other organizational benefits.

Culture Strategy

Culture is the most powerful driver of organizational success. Our proprietary assessment and culture strategy tools help clients bridge the gap between identifying their values and truly living them. Intentionally activating organizational culture enables employees and businesses to thrive.

Design Guidelines

Our strategists and designers work together with clients to develop, publish, and maintain comprehensive guidelines that communicate process, design, and operational decisions for real estate. Implementation of design guidelines can improve cost savings, streamline project delivery, and align the design experience across a portfolio.

Digital Strategy

Our Digital Strategy team explores how digital interventions amplify brands and experiences, and drive value for our clients. We define opportunities, provide a roadmap for delivery and integration, and offer experience blueprints, journey maps, digital ecosystem diagrams, and content strategy.


We balance the science, art, and business of design to help our clients make informed real estate decisions. Our use of spatial data, coupled with demographic information and real estate performance data, enhances our ability to measure and forecast. Partnering closely with clients, we help to accurately interpret information, derive meaning, and develop plausible scenarios for decision-making.


We leverage a diverse, mixed-methods toolkit of research methodologies to generate insights for decision-making and to unlock new, transformational opportunities for our clients and communities. With methods tailored to help clients turn challenges and questions into value-creation strategies and solutions, our diverse network of global experts brings the rigor and process of research alongside the transformative power of design thinking.


Strategic experimentation of new hybrid technologies in the workplace can create digital equity.

As organizations look for ways to create parity between the remote and in-person work experience, they can evaluate their goals and user needs to determine the right collaboration tools and processes for their business. Implementing solutions that are simple, cost effective, and consistent will be important.


Customer segmentation and analyses become key tools for creating purposeful work environments.

In a bid to create future-forward work environments, employers are calibrating their research to understand the nuanced needs of different employee populations and business units. Organizations can adopt traditional segmentation tools and analysis and consider a “kit of parts” approach with flexible workplace concepts to tailor environments for different needs.


Early-stage journey mapping will define meaningful places and experiences.

As more organizations seek out unique meaningful places for diverse users, designers will embrace the earliest stages of journey mapping to bring experiences to life in new ways. Clarity at the start — using strategies such as qualitative and quantitative user research and community engagement sessions — can align developers, planners, and other stakeholders around what people really want.

A group of people standing in a room with a stage and lights.
Design Forecast 2024
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 33 of Gensler’s practices to help clients prepare for transformational times.