A person with curly hair.

Lauren Adams

Creative Director, Strategy Director, Principal

Lauren is a global authority on experience design. As the Creative Director for Gensler’s Northeast region, Lauren oversees the creative output across the region’s four offices, enhancing the impactful ideas, innovative strategies, and human-centric experience design that defines Gensler’s work. With education and training in the fields of journalism, urban planning, and brand design, Lauren brings new perspectives and holistic thinking to every client. She is responsible for Gensler’s Experience Index, a pivotal research initiative that has shaped the entire firm’s approach to design.

Throughout her career, Lauren has worked with some of the world’s foremost clients across industries — from helping developers at Related, Mack-Cali, and L&L Holdings define their user experience for large-mixed-use projects; to brand strategy for entertainment, retail, and hospitality clients such as Melissa McCarthy, Disney, Nickelodeon, Marriott International, and Absolut Vodka. Lauren inspires teams and clients with her intellectual and energetic approach to create transformational thinking and enhanced human experience. Her work and thought leadership have been celebrated by Fast Company, the New York Institute of Technology, and the Society for Experiential Graphic Design, among others.