Brand Design
We leverage our market insights and knowledge of human behavior as a platform to create experiences that integrate service, brand, physical space, and creative technologies — for a solution that is both authentic and grounded in strategy.
Our integrated teams bring together diverse areas of expertise, from strategy to physical, digital, and visual communications design. The result: rich and dynamic experiences that inspire and engage.
- Brand Strategy
- Brand Identity Development
- Experiential Graphic Design
- Signage + Wayfinding
- Multimedia Communication
Amazon HQ2 Brand Design
Espresso Americano
DASH
Art on The Mart, Building Light
Uwajimaya
Syracuse University Digital and Environmental Graphics Experience
McCann Worldgroup Brand Design
Georgetown Day School Brand Design
Terminal Warehouse Marketing Center
University of Texas at Austin, Moody Center
Gateway Brand Design
Jackie Robinson Museum
The Coca-Cola Company Central Reception Building Brand Design
Perfect Day at CocoCay
Chick-fil-A Campus Brand
Oregon Museum of Science and Industry Brand Design
Hatch by Longfellow
Delta’s Terminal C at LaGuardia Airport
Space Perspective Brand Design
LinkedIn Omaha: Brand Design
Springdale Green Brand Identity
DoorDash Headquarters
Harborside
Hudson River Trading
Aspect Health Brand Design
SFO Sustainability Campaign
NYPA EV Charging Stations
Boston Center for the Arts: Brand Design
Traxys Headquarters
The Museum of Modern Art: Signage and Wayfinding Program
Chubu Centrair International Airport Terminal 2
Kartma
The Whitney Hotel
From Canvas to Community: The Art of Placemaking at the Moody Center
How Customer Experience Centers Unify Spatial and Digital Branding
Verbal Identity Is Key to More Inclusive Brand Storytelling
Purpose of Place: Why Place Branding Matters
Magnetizing People & Places Through the Power of Brand
Why Cities Like San Francisco Need More Place Positivity
3 Key Ingredients to Creating a Competitive Advantage in the Future of Work
Using Resilient Materials to Make Your Brand Values Tangible
Creating Spaces That Evoke Joy Through Immersive Design
LinkedIn Omaha
To Further Your ESG and Carbon Commitments, Start With Signage
Harvey B. Milk Terminal 1 Renovation
Murals of Joy: How Custom Murals Can Improve Well-being in the Workplace and Beyond
Dual-Brand Hotel PIPs Create Design, Financial Opportunities
How LinkedIn’s Omaha Headquarters Fosters Community and Equity
Brands will fully embrace the “joyconomy” to engage consumers.
During challenging times, there’s a heightened level of need for brands that build connection by making people feel confident and optimistic. Brands have an opportunity to tap into this mindset by communicating joyfulness and positivity in their messaging, and fostering moments of entertainment, escapism, and play within social spaces and experiences.
The ongoing desire for shared experiences demands clear navigation, placemaking, and amenity strategies.
Venues are continuing to see an uptick in spaces that bring people together to create shared experiences. By providing communal spaces and experiences, brands can position themselves as good citizens and community members. This requires brand strategies at multiple scales — from thoughtful placemaking and wayfinding for a mixed-use district to branded amenities for a hotel or office lobby.
Brands that act on their social responsibility commitments will continue to win market share.
Successful brands recognize that profit and social responsibility are intertwined, backed by a growing consumer base that values responsible brands. Brands that take a stand and demonstrate their CSR commitments — through measured progress and action, supported by clear visual communication and compelling stories about equity, inclusivity, and sustainability — will differentiate themselves.