TK Elevator North America Regional Business Support Center

Atlanta, Georgia

Spurring Connectivity Through Experiential Design

The tallest elevator test tower in North America serves as a digital canvas for sparking community engagement and showcases innovative research and development in real-time.

Tallest Elevator Test Tower in the United States
Separated Spaces for Public, Private, and Corporate Uses
Centralized Training Facility
Leasable Top Floor Public Space
Two-Story Glass-Sheathed Showroom
27% Less Energy Use Than Comparable Buildings
Regenerative Elevators Avoid 340,557 Pounds of CO₂e

A large glass building with people walking around.

Product development companies are investing in R&D centers, testing labs, and collaborative spaces to refine offerings and accelerate new ventures. In 2017, TK Elevator shifted its North American headquarters from isolated suburban buildings to a dynamic urban hub designed to showcase innovation and strengthen brand identity through an iconic architectural presence.

In early discussions, Gensler and TK Elevator saw an opportunity to invest in the local community by relocating to an urban site, ultimately choosing The Battery Atlanta™ in the vibrant Cumberland area for TK Elevator’s evolving workplace. To reinforce this connection, the team incorporated an 11,000-square-foot LED mesh screen — the largest of its kind on any U.S. building.

TK Elevator’s North America Regional Business Support Center merges experiential and interactive design to achieve heightened brand awareness. The new development continues to prioritize connection to the community through its visitor center and showroom, located within The Innovation and Qualification Center. Sheathed in glass, the two-story showroom offers an immersive look into the research within the adjacent lab, displaying R&D efforts and smart technologies and embracing a broader trend of increased brand transparency.

People sitting on couches in a room with a large screen.

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A group of people walking on a sidewalk next to a large glass building.

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A building with a tower in the background.

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