HIGHLIGHTS
- 166,000 Square Feet
- Fitwel Certified (3-Stars)
- AI-Powered Digital Art Installation
- Elevated Work Cafes on Each Floor
- 100% Open Plan, Unassigned Seating Model
- Leading-Edge Video Technology
- Flexible Event Center That Holds up to 300
Challenge
After moving their headquarters from Manhattan to Nashville, AB faced the daunting task of relocation and consolidation for their New York operations. They sought to redefine their NYC workplace to create a best-in-class employee experience focused on wellbeing and flexibility while also providing their clients with an unforgettable and immersive experience that communicated the company’s investments in technology and AI.
Solution
AB’s relocation to 66 Hudson Boulevard signals their shift from a traditional workplace culture to a wellness focused, AI-enabled, innovation hub. Leaning on Gensler-driven strategy and insights from past engagements, they opted for open seating where collaboration and mentorship flourish. The “Dreamwall” — an AI-powered art installation that spans more than a city block and features custom algorithms and motion responsive elements — embodies AB’s commitment to artificial intelligence and encourages the creative use of technology.
Impact
Part of a global strategy to shift their real estate footprint to reflect where their business is heading, this relocation re-establishes AB’s connection with New York, physically and through a design language that subtly references the industry and grit of the city. By creating an adaptable space, where creativity and culture can thrive, and that also functions as an artistic representation of the future of finance, AB’s new workplace signals to clients that they are ready for whatever future the market brings next.
The Dreamwall features custom algorithms, interactive triggers, and motion-responsive elements to transform the workplace into a constantly shifting, interactive dreamscape. The visuals, inspired by diverse artistic movements, times of day, and landscapes, transition every 2-3 minutes.
Areas of Expertise
Recognition
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Newsweek spotlighted AllianceBernstein’s Hudson Yards office, which reflects a forward-thinking approach to workplace design. Gensler’s Eran Sharon explained that the space features an AI-powered, immersive art installation that reflects the spirit of New York and AB’s commitment to innovation.
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Interior Design named the Gensler-designed AllianceBernstein at Hudson Yards as an honoree of the 2025 NYCxDESIGN Awards.
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Further Reading
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