Xandr Headquarters

The headquarters for AT&T's advertising company, Xandr, serves as a workshop for the 21st century — a space to experiment and push the boundaries of human ingenuity. Housed within a cast-iron building, the lobby features the largest kinetic sculpture in New York City, which is inspired by a tetrahedral kite and features 300 individual computer-driven motors. Environmental graphics adorn the hallways, using both algorithmic-derived branding and vintage poster advertisements from the Bell Lab archives. An interior atrium in the middle of the building overlooks a glass ceiling below, which allows natural light to fill the workspace. Supplementing the workstation is a primary pantry and a modular-style, multi-purpose space that can support a range of events.