Beth brings more than 25 years of experience in the areas of brand strategy and graphic design. A Gensler Principal located in the New York office, Beth leads teams in developing programs that include brand strategy and identity design, exhibit design, print communications, signage and wayfinding, retail design, workplace branding, and environmental graphics for clients across diverse industries. Her award-winning projects include CoolMess Ice Cream Parlor, Pinnacle Foods headquarters, and a retail concept for Horizon Blue Cross Blue Shield of New Jersey. Beth is a member of the American Institute of Graphic Arts and the Type Directors Club. She holds a Bachelor of Fine Arts, Graphic Design from Carnegie Mellon University.