A person smiling in front of a brick wall.

Beth Novitsky

Design Director, Principal

Beth brings more than 30 years of experience in the areas of brand strategy and graphic design. A Principal located in the New York office, Beth leads integrated multidisciplinary teams in developing programs that combine brand strategy and identity design, marketing communications, exhibit design, signage and wayfinding, and environmental graphics. Her clients include organizations both large and small, from diverse industries such as real estate, hospitality, retail, finance, media, tech, and arts & culture. Among her numerous award-winning projects are the Jackie Robinson Museum, Gateway Newark, Verizon at the Hub on Causeway, and BH Kitchen & Bar. Beth is a member of the American Institute of Graphic Arts. She holds a Bachelor of Fine Arts, Graphic Design from Carnegie Mellon University.