Entertainment
Pavillon Notre-Dame
Fifth + Broadway
“GameXPloration” at Saint Louis Science Center
Walt Disney World Swan Reserve
The Egyptian Theatre
AKC Museum of the Dog: Experience Design
American Dream
Jackie Robinson Museum
The View at The Palm
Atari Hotels
Traffic Museum
Experiences Come In Many Sizes
We make experiences matter, no matter the scale. From pop-up events to urban-scale construction, Gensler Entertainment delivers meaning at scales both intimate and grand, in experiences both temporary and permanent. There’s no such thing as too early or too late, too small or too big. Let’s build your story together.
We Enter Stories At Any Chapter
From concept through rope drop, we are creators of experiences, of places, of new businesses, and of original ideas. From the earliest spark of an idea to complete design packages and comprehensive execution teams, Gensler Entertainment tailors our services and approach to match our client’s story.
An Integrated Mindset
Guests don’t distinguish between lines of business when they think about good experience. And neither do we. When partnering with clients, we bring an integrated approach, gathering experts across multiple disciplines and with varied sets of expertise, to cast a unique team that can reach beyond traditional categories and create exceptional and unprecedented experiences.
Let’s Build Your Story Together
We manifest our clients’ stories in the physical world by centering the points of view of the guests going through the space or experience. We keep that intent as a beacon through every step of design and execution, for a final result that is personal, authentic, and meaningful. That’s how we create projects with lasting impact.
Designing for the Future of Theater and Immersive Entertainment
Realizing Virsona’s Vision for Interactive, Community-Driven Gaming Spaces
How Immersive Food and Beverage Experiences Are Redefining Hospitality
Using Narrative Design and Local Context to Create Authentic and Memorable Hospitality Experiences
The Power of Trust in Experiential Design
The 5 Attributes That Define an Immersive Experience
Designing with Intention: Creating Emotional Connections Through Immersive Experiences
Designing for Place and Purpose in the Metaverse
Trends to Watch: The Future of Entertainment in the Built Environment
Using Experience Strategy to Design What People Truly Want
What Makes a Great Retail Experience? Community, Connection, and Exhibition
From Stores to Stories: Immersive Experience and the Future of Retail
Magnetizing People & Places Through the Power of Brand
How the EveryFan Journey Drives Engagement in Stadium Design
How Augmented Reality Can Drive More Engaged Communities
Immersive wellness and multisensory hotels energize the industry.
As entertainment and hospitality continue to blend, experiences such as immersive spas, multisensory yoga retreats, and story-driven hotel stays will captivate guests with a time, place, feeling, or narrative that transports them beyond the everyday.
Cultural organizations lure immersive art and performance shows.
To appeal to new audiences and ensure lasting relevance and long-term economic health, arts and cultural organizations will redesign their venues to accommodate experimental formats.
New investors transform distressed properties into experiential destinations.
As traditional owners default on properties, a new class of owners, such as banks, public investment funds, and real estate investment trusts (REITs), will convert distressed assets into immersive retail stores, experiential resorts, and other types of entertainment destinations.