A group of people sitting at tables with hot air balloons above them. People standing on a stage. A group of people looking at a display of televisions. A person standing in front of a display of televisions. A group of people on a stage. People sitting at a table. A screenshot of a computer. A hand holding a bag.
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“GameXPloration” at Saint Louis Science Center

St. Louis, Missouri

St. Louis Science Center’s “GameXPloration” is an immersive exhibit celebrating the past, present, and future of digital gaming. Gensler’s brand team was tasked with enhancing the digital experience by creating a dynamic graphic program that illustrates how virtual and augmented reality modify reality with digital technology. Each brand touchpoint, from the visual identity to the more than 85 unique graphic moments, evokes the feeling of being transported to another world, providing the visitors with an experience unlike any other.