A person smiling at the camera. People in a room with a wall of art. A person standing on a platform with a model airplane on it. A group of small wheeled wheels. A person sitting on a couch. A group of people sitting at a table in a room with colorful walls. A room with tables and chairs. A person standing in a room with a large mural.
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Radio Flyer

Chicago, Illinois

When redesigning their headquarters in Chicago, Radio Flyer wanted to bring their rich history and culture of delight to life in the space. To capture the spirit of the little red wagon, Gensler’s team worked with Radio Flyer to create an exhibit space spanning the brand’s history — from the first Liberty Flyer to the newest electric Tesla collaboration. Tin can telephones allow children to record and pass on their Radio Flyer experiences, and in the “Test Track” — a playroom for testing new products — a giant felt mural pays tribute to some of the imagined adventures one can have from inside a Radio Flyer.