China

China’s real estate market is in the midst of a profound transition. After three decades of rapid urbanization and growth, the sector is now in a clear downturn with weakening demand, surplus supply, and tighter policy constraints. The slowdown in commercial office and retail development has accelerated a pivot toward repositioning existing assets, investing in healthcare, science, and education facilities, and exporting construction expertise abroad. While oversupply and demographic shifts pose headwinds, strong opportunities remain. Today, success in China means taking a more strategic approach to development by aligning with government priorities, such as healthcare, education, and science, while finding creative ways to add value to existing assets. It’s less about chasing scale and more about building smarter, more sustainable, and more experience-driven places that respond to how people actually want to live and work.

China

中国房地产市场正处于结构性调整期。经过三十年的快速城市化和高增长后,行业正面临需求下行、供应过剩以及政策收紧等多重压力。商业办公和零售开发增速放缓,推动市场加速向现有资产盘活、医疗、科技、教育等民生与战略性领域投资,以及海外工程服务输出转型。尽管供应过剩和人口结构变化带来一定挑战,但行业仍存在结构性机遇。当前,中国房地产开发成功的关键在于更加注重战略导向,紧密契合政府在医疗、教育、科技等重点领域的发展规划,同时通过创新方式提升现有资产价值。整体来看,行业正在从单纯追求规模增长转向打造更高质量、更可持续、体验导向的空间,以更好满足居民生活和工作方式的多样化需求。

Repositioning takes center stage.

With oversupply in commercial office and retail, developers focus on conversions, adaptive reuse, and repositioning projects that enhance quality of life and community value.

资产重塑与升级成为发展主线

在商业办公和零售供应过剩的背景下,开发商将重点放在改造、适应性再利用和资产重定位项目上,以提升生活品质和社区价值。从物流和制造业到高端住宅及适应性再利用,下一阶段的增长重点在于创新驱动与资产价值提升。

Interest builds for healthcare, science, and education projects.

With national policy steering investment, new energy flows into healthcare campuses, science and lab spaces, education facilities, and built-to-suit headquarters. Private capital teams up with public projects to form bottom-up partnerships rather than top-down directives.

医疗、科技与教育领域投资热度上升

在国家政策引导下,资金正加速流向医疗园区、科研及实验空间、教育设施及定制化总部项目。与此同时,民间资本逐渐参与公共项目建设,呈现出从单一政策驱动向政企合作、市场化运作的明显转变。

Sustainability and experience create a new competitive edge.

People in China want environments that feel healthier, greener, and more connected. Hospitality destinations, social spaces, retail experiences, and sustainable design attract funding as developers rethink what makes cities livable and resilient.

可持续与体验驱动引领市场竞争力

随着人们对健康、绿色和宜居环境的需求日益提升,度假设施、社交空间、零售体验及可持续设计项目正成为资金关注的重点。开发商在重新思考城市宜居性与韧性的过程中,越来越注重通过提升环境品质和用户体验来增强项目竞争力。

Global expansion is China’s new growth engine.

With domestic markets oversupplied, Chinese developers, contractors, and design talent drive projects across Southeast Asia, the Middle East, and Africa. What began as a Belt and Road initiative has become a structural necessity, and the country is exporting expertise, capital, and capacity to fuel the next wave of growth abroad.

海外扩张成为中国地产新增长引擎

在国内市场供应过剩的背景下,中国的开发商、承建商及设计人才正积极推动东南亚、中东及非洲等地的项目落地。从“一带一路” 倡议起步,如今已成为行业发展的结构性需求,中国正在输出经验、资本和建设能力,驱动下一阶段海外增长。
Notable Projects
Notable Projects
A group of people inside a building.
JOMOO Experience Center, Xiamen, China
A group of people inside a building.
JOMOO 体验中心, 中国厦门
insights from the Gensler Research Institute
【调研成果】Gensler研究院

Attainable Housing is in High Demand in Shanghai, Beijing, Hong Kong, and Taipei

Despite oversupply in office and retail, people across Shanghai, Beijing, Hong Kong, and Taipei remain broadly satisfied with their cities as places to live and work. But housing stands out as the weakest link. Affordability and quality trail far behind, making it a key opportunity for urban policy and development.

上海、北京、香港与台北市场对可负担住房需求强劲

尽管办公和零售市场存在供应过剩,上海、北京、香港和台北居民对其城市居住与工作环境总体满意。但住房问题仍为城市发展的薄弱环节,可负担性与品质均明显不足,成为城市政策制定和开发规划的重要关注点。
How satisfied are you with the following aspects of your city?
您对所在城市的以下方面满意度如何?
  • Place to live
  • Place to work
  • Housing affordability
  • Housing availability
  • Condition of residential buildings
  • 居住环境
  • 工作环境
  • 住房可负担性
  • 住房供应充足性
  • 住宅建筑状况
Notable Areas of Expertise
Notable Areas of Expertise
Offices
Offices
Thought Leadership
Thought Leadership
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Conversions+™ by Gensler
Determine if an office building is a candidate for residential conversion.
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Download the Report
Explore architecture and design trends in Design Forecast 2026.
Download
Get in Touch
We welcome opportunities for collaboration.
Contact Us
Conversions+™ by Gensler
Determine if an office building is a candidate for residential conversion.
Learn More