U.S. South Central

The South Central region of the U.S. has established itself as one of the nation’s most dynamic regions for real estate and development, with Texas setting the tone for growth. Fueled by population growth, business-friendly policies, and a deep bench of talent, the region is attracting investment in everything from professional services and data centers to healthcare and education. Dallas-Fort Worth and Austin have become models for how cities expand with new ideas in advanced manufacturing, sports, workplace, mixed-use, and entertainment. Kansas City and Nashville continue their own momentum with major wins in sports, hospitality, and innovation-driven development. With population and capital on the rise, the U.S. South Central is becoming a proving ground for innovative projects and design that scales as fast as the market it serves.

What’s Next

Digital infrastructure is a magnet for capital.

The U.S. South Central attracts record investment in mission-critical facilities like large-scale data infrastructure, advanced labs, and manufacturing plants. These assets demand abundant land, power, and connectivity, making the region a natural fit for long-term growth in digital and industrial real estate.

Corporate relocations reshape demand for office space.

The region continues to benefit from companies relocating inland from the coasts. This movement reshapes demand for workspace for professional services, finance, and technology companies, all of whom want workplaces that establish identity, connect to community, and attract top talent.

Sports, healthcare, and education expand the region’s identity.

Sports and entertainment projects fuel mixed-use growth in multiple cities, while healthcare and education continue to anchor investment across the region. Expanding research, innovation, and learning environments drive steady demand for lab, housing, and community-focused spaces.

Hospitality and mixed-use development signal what’s next.

As migration reshapes demographics and spending power in the region, hospitality and lifestyle-driven projects redefine the urban experience. The opportunity ahead lies in multidimensional projects that combine culture, technology, and human connection.

Notable Projects

A person walking up a flight of stairs. — **Bass, Berry & Sims**, Nashville, Tennessee

A couple of women sitting at a table by a pool. — **Cincinnati Open**, Mason, Ohio

A large building with a parking lot. — **UT Tyler School of Medicine**, Tyler, Texas

A large building with a courtyard and trees in front of it. — **Walmart Home Office**, Bentonville, Arkansas

insights from the Gensler Research Institute

Residents in the Region’s Most Popular Cities Balance Nightlife and Well-Being

Residents in Austin, Dallas, Houston, and Nashville value mixed-use, connected, and experience-driven districts where they can connect with friends, see a show, and go shopping. Attainable housing formats and more walkable, human-scale neighborhoods could help improve feelings of overall well-being.

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