U.S. Southwest

While capital remains tight and speculative development has slowed, the Southwestern region of the U.S. is finding new momentum in places where creativity meets necessity. Cities like Phoenix and Denver are seeing renewed interest in commercial office and adaptive reuse, while public-sector investment, education, and infrastructure projects are laying the groundwork for the region’s next growth phase. Meanwhile, major universities, research institutions, and the private sector are fueling innovation in aerospace and defense and opening new real estate opportunities that connect advanced manufacturing, R&D, and technology. In Arizona, semiconductor and data-center ecosystems are emerging as durable growth engines tied to energy resilience. From aviation to entertainment, and from data centers to senior living, the Southwest’s strength lies in its diversity. Developers and designers who stop waiting for recovery and start leaning into transformation are uncovering new pathways for progress across this evolving region.

Entertainment and sports continue to shape regional identity.

Even as large-scale sports projects slow, entertainment-led districts, training facilities, and live music venues thrive. These developments strengthen community ties and reenergize urban cores by combining culture, sport, and lifestyle into compelling mixed-use destinations.

Advanced manufacturing catalyzes regional growth.

The semiconductor industry around Phoenix fuels a wave of industrial, R&D, and mixed-use development. The jobs and investment it attracts boost demand for housing, retail, and mobility infrastructure, establishing the region as a national hub for advanced manufacturing and innovation.

Demographic shifts create demand for new housing and trade-based education.

Population migration, particularly into Arizona and Nevada, sparks interest in residential, senior living, and workforce housing. The growing focus on community colleges and trade-based education also generates demand for flexible learning environments that align with new forms of economic mobility.

Healthcare investments drive a focus on wellness and behavioral health.

Healthcare investment accelerates across the Southwest, from major medical campuses to wellness-focused outpatient facilities. This growth redefines care delivery across the region, creating fresh opportunities for innovation and community impact.
Notable Projects
Insights from the Gensler Research Institute

Residents Rate Lifestyle and Recreation Amenities Highly, but Housing Affordability Undercuts City Satisfaction

Residents of key cities in the Southwest, such as Los Angeles, Denver, and Phoenix, give high marks to shopping, recreation, and neighborhood amenities, with satisfaction peaking at 89% in San Diego. These lifestyle drivers reinforce demand for experience-anchored development, even as housing affordability remains a critical downside.
How satisfied are you with the following aspects of your city?
  • Shopping opportunities
  • Recreation and entertainment
  • Neighborhood amenities
  • Housing affordability
Notable Areas of Expertise
Offices
Thought Leadership
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