The hospitality sector is notoriously slow at adopting new changes. Nevertheless, the pandemic provided a long-overdue catalyst for hotels to reimagine the experiences they provide and the roles they play in their communities. As the industry recalibrates, versatile layouts and innovative design will be key to long-term sustainability.
Many employers are implementing flexible work policies as a result of the pandemic. Now, hotels are seeing a rise in guests with travel-friendly hybrid work arrangements. As more people enjoy the perks of remote work, they will book extended trips beyond what traditionally may have been a quick weekend getaway.
As business travel resumes, hotels are reimagining their meeting rooms and multipurpose areas. Instead of indoor exhibition halls, hotels will host “hybrid conventions” with more virtual connectivity and seamless integration with outdoor areas. Flexibility will continue to be essential when designing alternate options within existing spaces to maximize usage and revenue.
Hotels have started to integrate technology into their designs to future-proof their establishments. By offering a hybrid “physical-digital” experience, hotels will be able to cultivate guest loyalty with thoughtfully personalized service. New technology will also help free up physical spaces for renovation as more functions, such as concierge services and wayfinding, are offloaded to virtual platforms.
Multiuse hospitality developments are on the rise to accommodate a wider array of visitors. The sector is looking to incorporate coworking spaces, extended-stay hotels, and branded residences to better serve the evolving needs of guests and increase profitability.