As our lives continue to evolve with advances in technology, the built environment is becoming more integrated with our digital lives.
Bringing Meaningful Intelligence to Building Systems
As we gather richer data and apply machine learning, built environments will become more adaptive and deliver more tailored services improving how people live, work, and play. Intelligent personal devices and building systems will learn behavior and activity patterns, predict and adapt to demand, and customize experiences by bringing meaningful intelligence to people, buildings, and operations.
Personalized Relationships Through Connected User Experiences
Across workplace, retail, healthcare, travel, sports, and entertainment, the best experiences are personalized to meet individual needs. Designing for personalized engagement across the complete customer journey — before, during, and after people engage with your environment — leads to new insights and game-changing opportunities.
Mixed Reality Takes Shape
When advanced technologies like artificial intelligence, augmented reality, and IoT are integrated within buildings, they boost performance and engagement, reduce cognitive load, and automate repetitive tasks, giving users a more seamless and intuitive experience. AI services, augmented wayfinding, and virtual collaboration tools are an integral part of how we engage with people, places, and information.
Immersive Environments Change Brand Perception
Creating desirable brand experience means integrating physical and digital engagements into a seamless system that delights all the senses and enhances productivity. To succeed in a technology-driven world, brands have to behave less like marketers and more like exhibit designers — shifting from single-point digital interventions to creating interactive ecosystems that deliver a holistic customer or employee experience.