Now that we think about human contact differently, how can hotels rethink the guest experience so that guests feel comfortable again?
Here are four ways hotels can meet new expectations and deliver an exceptional guest experience in a post-COVID era:
When tasked by GSD Group with translating the legendary gaming brand into an immersive hospitality experience, Gensler created an experience-driven hospitality, esports, and entertainment destination that celebrates Atari’s legacy while welcoming modern gamers, esports fanatics, and their families. Gensler’s multidisciplinary team of Hospitality, Brand Design, Sports, and Digital Experience designers created a hospitality design concept rooted in gaming nostalgia with retro elements juxtaposed with state-of-the-art features, immersive experiences, future-cast vernacular, and front-edge embedded technology. The result is a hyperconnected hospitality experience, from booking to checkout. Atari Hotels is a destination where past, present, and future meet at the intersection of interactive, virtual, augmented, and IRL experiences.