With more than 20 years of experience, Cathy specializes in corporate and retail identity systems and their integration with programs involving brand strategy and the development of retail, workplace, and entertainment environments and experiences. Leveraging her education in advertising and graphic design, Cathy brings an appreciation of brand equity and impactful messaging, both visually and verbally. She works with her clients to help translate their brand essence authentically across multiple design strategies and solutions, while balancing business and market-driven goals with creative expression. Cathy serves as a Firmwide Brand Design Practice Area Leader and a Design Director for the Brand Design Studio in Gensler’s San Francisco office. She earned a Bachelors in Advertising from Pepperdine University and in Graphic Design and Packaging from ArtCenter College of Design.