Icon, company name. A white mug with a blue label. Graphical user interface, website. A screenshot of a computer. Graphical user interface. Graphical user interface, application.
1 of 6

222 Second Street: Brand Design

San Francisco, California

As developer of this new 26-story, mixed-use tower in rapidly changing downtown San Francisco, Tishman Speyer sought to develop a brand positioning program that would convey the building’s unique attributes and appeal to top technology and professional services firms. Complemented by a robust, sophisticated website consistent across multiple platforms, the identity system showcases the building’s features – from building technology and sustainable design to floor plans and views – and give insight into the surrounding neighborhood, including residences, dining, parks and transportation alternatives.