Centered around the relationship between humans and dogs, American Kennel Club’s (AKC) Museum of the Dog activates the AKC’s mission with a visitor experience that educates, engages, and entertains. The architectural design was created to support the museum’s extensive collection of canine-related art and artifacts. Spanning more than 14 feet, rotating black steel art display walls help create infinite layouts that can be changed for different exhibits — making each visit to the museum feel new and unique. Digital touchpoints are integrated throughout, encouraging visitors to interact with kiosks and communal table surfaces. From exploring breeds to training a virtual puppy, these hands-on activities bring the brand to life.