A group of people sitting at a table in a room with computers. People sitting at a table. A man and a woman in a room with a blue sign. A group of people in a room. A man and woman sitting in chairs in a store. A person sitting at a desk. A desk with a laptop on it. A group of people in a room.
1 of 8

Blue Shield of California

San Francisco, California

This new store-in-store concept is a physical manifestation of Blue Shield’s brand strategy and personality. The design is modern and approachable, featuring a palette of crisp whites, warm wood finishes and fresh, leaf-green accents complementing the company’s traditional namesake blue. Located inside a Lucky grocery store, every inch of its 500-square-foot footprint is designed to function to its fullest potential. Incorporating lounge seating, touch-screen workspaces, three private offices and a nurses station, the space’s visual appeal and convenience combine to beckon new and existing members to think about their overall health and wellness.