Condé Nast: Brand Design
New York, New York
In conjunction with a 25-floor headquarters design, Gensler developed a comprehensive branding and environmental graphics program that unifies the media company yet allows each of its many brands to retain their own distinct identities. The new “collective” brand celebrates Condé Nast’s evergreen content, as well as the constantly changing face of each brand’s culture and offer. Public spaces and elevator lobbies now reflect the new collective identity through archival images, corporate messages and standardized furniture. On each floor, one main corridor features Condé Nast’s collective digital content, while others exhibit the individual brands housed there.