Confidential Financial Firm Digital Lab
This dynamic “user experience lab” offers flexibility and adaptability while transforming the firm’s perception as a staid financial services company to a hip digital one. Divided into three distinct districts, the plan revolves around Chicago itself, emulating the city’s grid. The entertainment zone, inspired by the Chicago World’s Fair of 1892, houses a café, game areas and outdoor space that maximize river views. The industrial zone, inspired by Chicago’s factories, features open workspaces and grittier finishes, while conference rooms and event spaces draw from Chicago’s retail sector, offering clean façades that can continually evolve with changes in branding.