After enlisting Gensler to design their headquarters in Hong Kong, Japan, San Francisco, and London, Edelman appointed the firm to create a concept for their new fourth floor space within their current Southside office in Victoria. Prior to creating a design strategy, Gensler engaged with senior and junior staff through visioning sessions and conducted utilisation studies to assess Edelman’s current work patterns and space usage, which informed the basis of the design brief. Employees were keen for the new space to emanate the values of the company, to see and feel the impact of what they do in order to enhance collaboration and encourage interaction. This resulted in agile, choice-based work settings within a diverse environment focused on flexibility. The new space helps boost collaboration and innovation.